NEWSFEED
ARTIFICIAL INTELLIGENCE
Evergent launches Global Value Center
EXTENDED REALITY
Unified solutions
ero Density has announced the release of Reality
vergent has announced the inauguration of its new Global Value Center (GVC) in
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5.6, the latest update to its comprehensive solution for virtual studio production and on-air graphics. This release consolidates on-air, virtual studio, augmented reality, extended reality and video wall graphics into a unified, template-based solution. At its heart is the Lino workflow, which combines Unreal Engine’s Motion Design mode for template-based graphics design with Reality Hub’s powerful control capabilities. Zero Density is also distributing a package of example projects with virtual set and on-air graphics assets to Reality users, including the Open Studio License Program community. These assets make it easier to onboard, design and utilise broadcast graphics immediately.
Hyderabad, Telangana, India, fuelling strategic product development and AI-driven innovation. With over 600 engineering and AI professionals already onboarded in Hyderabad, the company aims to scale to more than 1000 employees by the end of 2025, anchoring its commitment to serving global customers and championing regional software engineering talent. “Although our HQ is in California, Hyderabad is central to our success,” said Vijay Sajja, CEO and founder of Evergent. “We’ve combined the best of Silicon Valley and India to build mission-critical, AI-driven SaaS solutions that power monetisation for global media giants.”
INDUSTRY
he Global Media and Entertainment Talent Manifesto is set to launch Students to go ‘On Air’ for 26-hour broadcast T
On Air, a landmark global student-led broadcast taking place on 16 October 2025. Spanning 26 hours and produced by teams from Auckland to Los Angeles, On Air will be the world’s largest student broadcast, delivering a continuous stream of original and pre-recorded content managed entirely by university and college students. Each participating institution will contribute at least one hour of live programming to the broadcast. Confirmed universities/locations include: Auckland University of Technology (SMPTE); Baltic Film, Media and Arts School; Hochschule der Medien Stuttgart (SMPTE); Hong Kong Design Institute (SMPTE); Lycée René Cassin – Biarritz; Medieklyngen – Media Cluster Norway; University of São Paulo in partnership with
PLASA SHOW 7-9 September 2025 London, UK IBC 2025 12-15 September 2025 Amsterdam, Netherlands INDUSTRY EVENTS
Faculdade Cásper Líbero; University of Surrey; University of Texas (SMPTE); and University of York, with Ravensbourne University London as the central hub for master control room, playout control and operations. On Air is supported by a growing list of partners, including AI-Media, Aski-da Taldea, AWS, BCNexxt, Deluxe, ITV Studios, Levira, Monks, OTTRed, Platform Communications, Provys, Ravensbourne University London, SMPTE, Techex and Vizrt.
NAB SHOW NEW YORK 22-23 October 2025 New York, US ISE 2026 3-6 February 2026 Barcelona, Spain
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