COMMON PURPOSE Bitfocus’s control systems empower both broadcasters and AV users to create compelling output
or in studio in an AV environment,” says Andy Bellamy, EMEA technical director at AJA Video Systems. “Depending on the AV application, you might find cameras, switchers, mixers, routers, signal converters, video recorders, streaming and encoding/decoding devices, and editing and graphics tools, just to name a few.” “Technologies such as IP-based workflows, PTZ cameras, cloud production tools and video-over-IP protocols like NDI and SMPTE ST 2110 are already well integrated into
AV environments,” adds Wargo. “We also see strong adoption of real- time graphics engines and audio- over-IP solutions like Dante. Looking ahead, AI-driven automation, XR and spatial audio are poised to further bridge the gap between broadcast and AV.” The overlap is hardly surprising, considering that broadcasters and AV users are increasingly trying to do much the same thing. “Conceptually, there’s no difference between a national broadcaster’s nightly news programme and a
corporate’s town hall meeting, or a live theatre performance and a live television event,” says Ole-Andreas Løvland, CEO of Bitfocus. “It’s the same technology, used by people who need to create compelling, engaging output.” “The AV and broadcast/cine sectors are being pulled into alignment by a common truth: everyone is now a content creator and audiences are live and hybrid,” agrees Sarah Cox, chief commercial officer of Stage Precision. “From corporate clients and brands
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