Broadcast, cine and AV technologies are converging, transforming the way content is delivered across the corporate, education and live event sectors. The increasing adoption of broadcast-grade technology is providing AV users with better production quality and reliability, standards-based simplicity and the ability to serve live and remote audiences equally well A meeting of mindsets
Words by Paul Bray T he audio-visual market dwarfs broadcast and film – tenfold according to some estimates – and is developing a healthy appetite for broadcast- type technology. “Our latest Industry Outlook and Trends Analysis forecast revealed that broadcast AV solutions have become the second-largest segment of expenditure in the AV industry, overtaking digital signage, with $44.2 billion global revenue estimated in 2025,” says Sean Wargo, VP of market intelligence at the pro AV trade association Avixa. Not only is the AV market bigger, it is also more robust. While broadcasters cut each other’s throats as they compete for stagnant ad revenues with social media and other online rivals, AV continually seems to find new
applications and customers. No wonder it is attracting broadcast OEMs. Fortunately for them, the attraction is mutual. “The pro AV market spans a broad range of applications, from rental and staging for concerts, festivals and stadiums through to corporate environments for AGMs, product launches and multi-site conferencing, even into education, where lecture capture and hybrid learning have become mainstream,” explains Darren Gosney, product specialist manager at Blackmagic Design. “Increasingly, pro AV installations are borrowing from the broadcast playbook, utilising the same tools and techniques to enhance production quality, improve reliability and maintain consistent workflows.” “It’s not uncommon to find nearly any technology you’d find on-set
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