frameworks, so customers are prepared for what’s next.” Driving Zixi forward with the three Ps: pricing, partners and politics in in how it was positioned. “Today, through the three Ps, we have simplified engagement, rebuilt partnerships and aligned with the realities shaping our industry,” says Aldrich. “The journey is ongoing, but the path is clear. With transparent pricing, a reinvigorated ecosystem and
Aldrich. “At the same time, the US administration’s ‘One Big Beautiful Bill’ is going to be investing heavily in broadband infrastructure, opening up new markets but at the same time increasing scrutiny on how video is transported, monitored and monetised.” Zixi is positioned to be the bridge from satellite to IP, and is best placed to help its customers transition smoothly while ensuring compliance and efficiency. “We support existing standards such as SCTE 224, SCTE 35 and ESAM, while also innovating with tools including POIS (placement opportunity information service) to unlock new monetisation opportunities. Our approach is not about lobbying but about aligning technology with real-world
Looking ahead: enabling the IP era Across the three Ps, a common thread is clear: Zixi enables the industry’s transition to IP. At IBC, Zixi will demonstrate this mission in action: a modernised broadcaster interface and ESNI management tools; a mobile contribution app that turns any device into a Zixi encoder; and integration with time addressable media store for fast live clipping. “These aren’t just features, they signal that Zixi is the platform of choice to deliver live, high-value video anywhere in the world,” says Aldrich. Year one reflections A year ago, Zixi had world-class technology but untapped potential
forward-looking strategies, Zixi isn’t just adapting to the future of media distribution – we’re helping define it in close alignment with our customers and partners.”
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