N early a year into his role as CEO of Zixi, Marc Aldrich has spent much of this time listening to customers, partners and the broader industry. “From that, three priorities have guided our path forward: pricing, partners and politics,” he tells FEED . “Each one of these has been central to repositioning Zixi as the leading enabler of live video delivery over IP.” Pricing: simplifying engagement, driving outcomes When Aldrich joined Zixi, customers praised the technology but found Zixi’s business model complex. “Pricing and packaging weren’t always clear, making it harder for organisations to engage fully with us,” he says. “We’ve since simplified into straightforward solutions aligned with real-world use cases – from sports broadcasters regionalising feeds, to cloud playout providers scaling globally, to enterprises delivering corporate video,” he adds. “This shift ensures that pricing is predictable, transparent and aligned to business outcomes, with clear metrics such as per event, per channel or per affiliate/station.” Such clarity doesn’t just make invoices simpler, it enables deeper partnerships. “Customers now start conversations not with questions like ‘what does it cost?’, but with ‘what can we achieve together?’. “At IBC, we’ll showcase how technological innovation underpins all of this work: zero-latency frame thinning, expanded encoding and a mobile contribution app. These features solve problems in practical ways, and our new pricing guarantees ›› Today, through the three Ps, we have simplified engagement, rebuilt partnerships and aligned with the realities shaping our industry ‹‹
One year
he continues. “Customers demand seamless interoperability – and Zixi enables this. Supporting 13 different protocols – including SRT, RIST, HLS and our own – Zixi is the connective tissue that’s powering the future of IP video delivery.” The results are clear: faster feature velocity, stronger solutions and deeper trust with customers, who increasingly view Zixi as a long-term business partner. Politics: preparing for a changing landscape Technology doesn’t exist in a vacuum. The political and regulatory environment is shaping the context in which the industry operates. “The upcoming sunset of C-band satellite spectrum is accelerating the shift to IP delivery,” explains
that customers know exactly how to leverage them.” Partners: building an ecosystem for shared success Zixi has always fostered strong relationships, but they weren’t always structured for mutual success. “In the last year, we’ve reinvigorated our partner ecosystem with a focus on interoperability and joint value creation,” says Aldrich. “Today, partners are not simply add-ons but multipliers of impact. Whether it’s through interoperability with Harmonic, co-innovation with Amagi or service delivery with Uplynk and Encompass, our aim is the same: reduce friction for customers and drive measurable outcomes. “The industry is moving away from siloed, proprietary workflows,”
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