» The pandemic was a last hurrah before the bubble burst and production volumes fell dramatically in 2022 «
is that it was the last hurrah before the wake-up call of 2022 when the bubble burst and production volumes fell dramatically, and have remained dramatically down to this day. Can you tell us why media organisations are needed in 2025? There was once a time when media organisations had a really effective role in enabling cross-industry collaboration, particularly around technology and standards over time. And that worked very well in a supply- led world because you could work to get everybody aligned before you chose to make a major change. Now that the consumers set the agenda and change is so rapid, it’s incredibly difficult to make those collaborations effective. It’s not impossible, and does happen from time to time, but it’s much more challenging. Ironically, though, I think the speed of change in some respects increases the need for media organisations.
That’s because media companies cannot possibly keep up with that pace and complexity of change, so they need some trusted guides who are neutral to help navigate. As long as a media organisation does stay current and committed to that kind of ambition, then I actually think an organisation like the DPP has got a really strong purpose. What kinds of companies are joining the DPP at the present moment? When the DPP first began, it came out of the definition of a common file-delivery specification. We began in a very technical place – so most of the early members were actually established media companies, particularly vendors, who had some role in the preparation and delivery of content. Anybody moving content, or who worked with it, was interested in the DPP. That has really shifted as we’ve become an organisation which
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