Managing hyperrealistic newsroom graphics
Discover how Brainstorm blends
F rom channel branding to news and sports graphics, data-driven charts to interactive augmented reality objects, graphics for broadcast encompass a wide range of elements, many of which are managed through automated systems or newsroom environments. Broadcast graphics are supposed to be eye-catching and innovative, while serving the purpose of providing information and enhance storytelling. To produce them, TV stations rely on the creativity of their design teams, but they must also strictly follow the corporate branding and design guidelines that are essential to a channel’s visual identity. Graphics are no longer isolated elements created solely by the design department; they are integrated into editorial content and the rundowns that define both the program and the channel’s look. So, to ensure consistency across all assets, most broadcasters rely on a centralised library of templates, design rules or CG pages to facilitate efficient, collaborative workflows. As a real-time graphics company, Brainstorm is known for employing a template-based approach instead of the typical pre-rendered graphics that require storage. Templates act as dynamic containers – predefined real-time data, crisp visuals and seamless newsroom integration for next-gen storytelling
VISUAL IDENTITIES Brainstorm boasts a varied ecosystem for graphics support
elements used to generate the final graphics using live data or text and simultaneously produce different output formats. Once filled with data, the graphic is generated in real time and sent on air, on demand, which eliminates the need for video rendering and storage. This approach facilitates the collaborative workflows and automatic versioning of a graphic into different formats and media outputs, making life much easier for the design team while speeding up the operations. Audiences also expect modern real-time graphics to be visually rich and hyperrealistic, and, while Unreal Engine provides advanced rendering capabilities, it lacks some features specific to broadcast workflows. Brainstorm integrates data-driven, real-time graphics with photorealistic rendering by combining Unreal with its own eStudio render engine. This allows for rendering high-end graphics in real-time, without the need to access video servers, which adds flexibility, as last-minute changes can be
enacted at any time, even while the graphics are on air. The Brainstorm graphics ecosystem includes Aston for graphics creation, as well as Aston OnDemand for playlist-based playout and Neuron for managing graphics. Neuron is MOS-compatible and works seamlessly with major NRCS and automation platforms such as AP ENPS, Avid iNews, Annova, Octopus, Etere, SNews and many others. It’s fully scalable, supporting any number of users and outputs, and can be tailored to fit each broadcaster’s specific needs. By integrating graphics creation and control into newsroom, continuity and broadcast traffic workflows, Neuron enables users to deploy high-quality, predefined 3D graphics, without the need for constant input from the graphics department.
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