HYBRID SOLUTIONS Hardware and camera rigs are still essential, but are now augmented with cloud services and centralised hubs
» The modern newsroom is defined not by the walls of a single building, but by the interconnected web of technologies, workflows and diverse teams of people « increasingly invisible – abstracted into scalable cloud services and centralised hubs. When it comes to challenges like sustainability and disinformation, what’s encouraging is the emerging solutions that refuse to see these crises as separate. AI, for instance, can be treated as both a threat and a tool: it can generate deepfakes, but also power verification engines and automate energy-efficient workflows. Data transfer platforms can accelerate content sharing, but with carbon monitoring layered in, they can also foster accountability. And the increased emergence of story-centric technology being layered into newsroom architecture helps lessen the need for travel by increasing access to distributed production teams. In essence, the modern newsroom is defined not by the walls of a single building, but by the interconnected web of technologies, workflows and diverse, distributed teams of people working together across continents. As Pogacean puts it, the end goal remains unchanged: “Helping journalists to tell their stories.” What has changed is the scale, speed and sophistication with which newsroom teams can now do so.
while Data Sprint – powered by IBM Aspera – enables rapid and secure file transfers across platforms. As audiences demand more immediate and multi-platform content, Jardine insists that sustainability cannot come at the expense of responsiveness. “As audience expectations evolve towards more immediate, multi-platform content delivery, our solutions ensure newsrooms can scale efficiently without compromising on speed or their environmental responsibility.” Returning to the topic of story- centricity, having a suite of news technology on one platform spreads out your reporting outreach, enabling more distributed teams and lowering the carbon cost of travel. “Breaking down those barriers around geography,” emphasises Day, “allows newsrooms to lessen their
capital and operating expenditure, which enables quicker turnarounds,” thereby reducing carbon output. A 2025 newsroom in practice So what does a modern newsroom actually look like? It’s a space that might no longer have a fixed address. A producer in London can assign an editor in Los Angeles to cut footage from a camera crew in Nairobi, all while graphics are built in Oslo – and the story can then be published to YouTube, TikTok and linear television simultaneously, for wider reach. It’s an environment where automation ensures rundowns are consistent but flexible, where file transfer protocols overcome patchy field conditions, and where web- based software allows teams to collaborate in real time. Hardware still plays a role, of course, but is
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