Data analytics is transforming broadcaster sustainability from aspiration to impact, writes Lee Otterway, commercial director of Dot Group Beyond measurement T he broadcasting industry stands at a pivotal moment. What began as aspirational sustainability commitments in boardrooms is now becoming operational reality on the studio floor. Yet for many, the path from
ambitious net-zero targets to real, measurable environmental impact is frustratingly opaque. The answer lies not in more commitments, but in
smarter data analysis. From aspiration to action
Sustainability is transforming from aspiration to operational imperative in the broadcasting industry. Initiatives like Bafta’s Albert certification are driving the supply chain toward greener practices. Financial efficiency and environmental responsibility are increasingly intertwined. Prioritising operational sustainability can lead to significant cost savings, particularly in cloud resource utilisation and infrastructure optimisation. Traditional sustainability reporting – quarterly, delayed and broad – has failed to drive change. What’s needed is real-time, granular data that will transform sustainability from compliance requirement into competitive advantage. dominate discussions, the biggest opportunities lie in infrastructure choices made every day across production and post-production. In a typical post-production workflow, vast amounts of raw footage are processed, transcoded and stored across multiple systems, each step consuming energy. Yet most broadcasters lack visibility into the carbon cost, missing The hidden carbon challenge While transport and travel
resource analysis and IBM Apptio delivers financial intelligence. The integration advantage True transformation occurs when carbon visibility merges with operational and financial insights. This integrated approach shifts teams from reactive reporting towards proactive environmental management, cutting carbon and costs through smarter resource use. Broadcasters using these tools report reduced energy use, lower emissions, improved efficiency and measurable results that justify ongoing sustainability investment. The competitive advantage As sustainability becomes central to operations, superior data analytics will be a competitive edge. At IBC 2025, Dot Group will showcase live GreenDot demos alongside high- speed data transfer solutions in the Future Tech Zone (stand 14.D29).
opportunities for environmental and financial optimisation. Hybrid cloud environments add complexity, as workloads shift between on-premises and public cloud. Without more advanced analysis, teams can’t tell if resource allocation is environmentally optimal or merely convenient. Data-driven solutions for real impact Dot Group’s GreenDot, developed with IBM and launching at IBC 2025, delivers carbon transparency within the broadcast IT supply chain. It provides real-time monitoring of servers, applications, processors and processes – enabling broadcasters to track what was previously invisible. This visibility establishes a baseline from which to make more informed deployment decisions. With a single, comprehensive view of carbon impact, teams can replace guesswork with measurable action, reducing emissions through intelligent resource management. GreenDot supplies the carbon intelligence, while IBM supplements with operational and financial layers. IBM Turbonomic offers dynamic
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