There’s a new pro AV standard in town, and Cobalt Digital is keeping pace GETTING THE STANDARD without locking customers into a proprietary solution.”
T he broadcast industry is famously fast-moving, with new products, software and solutions emerging every day. For customers, this means keeping up with the latest releases and creating a vendor-agnostic workflow that functions smoothly from start to finish. To encourage this streamlined approach, SMPTE released its 2110 set of standards for over-IP digital media distribution. AIMS followed up with IPMX, a set of open standards and specifications for the pro AV market. IPMX has gained momentum, being adopted by many leading vendors in the industry – Cobalt Digital included. “The goal is enabling the carriage of compressed, lightly compressed and uncompressed audio-visual data over IP networks,” begins Suzana Brady, senior vice president of worldwide sales and marketing at Cobalt Digital. “If everyone follows IPMX, it will streamline integration
ARIA audio monitor, as well as its INDIGO 2110 product line. “We’re committed to the pro AV market,” says Brady – that much is evident. “We keep introducing new features, including additional signal types – each of our new products has that focus in mind.” Catering to customers both existing and new, Cobalt is covering all bases, appealing to traditional broadcasters and those in the corporate, education, digital signage and entertainment sectors, among others. “IPMX provides plug-and- play simplicity, making the tech more accessible to those who don’t have the resources or experience,” shares Brady. By offering IPMX compliance, Cobalt is truly putting the power in its customers’ hands.
According to Brady, the broadcast industry is converging increasingly with pro AV; “it’s more pervasive, it’s broader, it includes a lot more markets and applications than broadcast. Combined with shifting content consumption preferences, all of a sudden you have these blurring lines.” She continues, “There’s a growing demand for broadcast-grade solutions that also offer agility and ease of use. We need to support the technologies these other markets adopt, and we believe in IPMX.” With most of Cobalt’s products already supporting ST 2110, “it was an easy step to make them IPMX-compliant. That was a no-brainer for us.” In the last six months, Cobalt has upgraded the architecture on its entire workflow, including its openGear cards, SAPPHIRE mini converters, PACIFIC encoder, UltraBlue MV-SW multiviewer and
cobaltdigital.com
Powered by FlippingBook