FEED’s top talks Day 1: Friday 12 September
From Pitch to Partnership: How Microsoft and the Premier League Are Personalising the Fan Experience IBC Showcase Theatre, 11.45am-12.15pm Join Simon Crownshaw, Microsoft worldwide director of media and entertainment, and Alex Willis, Premier League director of digital media and audience development, as they uncover how Microsoft and the Premier League are going beyond the game with the Premier League Companion app, powered by Microsoft Copilot, to deliver a tailored, engaging experience for football fans around the world. YouTube’s Collaboration With Broadcasters: Better Together 12-12.30pm, Conference Room 1 Pedro Pina, vice president of EMEA for YouTube, will be on stage with Grace Boswood, technology and distribution director, Channel 4. The session will delve into how YouTube is partnering with broadcasters to adapt to the rapidly evolving media consumption landscape, with a particular focus on the significant shift towards content consumption in the living room, strategies for reaching new audiences and the
TALKING POINTS Attendees have much to listen to, engage with and discuss across the four days of IBC this year
tools offered to be successful in today’s media ecosystem.
Sports Viewing: The Shifting Landscape and What’s Ahead 4.15-4.45pm, Conference Room 1 The sports broadcasting landscape is changing, with TikTok emerging as a sports viewing hub and the main reason for many going on social media. There is no doubt that TV behaviours are continuing to evolve and, arguably, it’s social media that could pose both the greatest threat and the greatest opportunity for sports broadcasters and rightsholders alike. However, for the foreseeable future, the role of social media remains to complement rather than compete. This session explores how broadcasters can work better with social media giants to seize opportunities in the digital sphere. Day 2: Saturday 13 September Keynote: The Evolution of AI: Supercharging Broadcasting 10.40-11am, Conference Room 1 It’s clear that AI is set to play an increasingly important role in the media and entertainment industry, and now is the perfect time for organisations across the content
A Framework for Generative AI 12.30-1.30pm, Future Tech Stage This session aims to develop a ‘Generative AI Framework’ that will enable broadcasters to quickly and efficiently create various types of media content, including scripts, highlights, short-form promotional content, TV adverts, as well as marketing materials.
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