From livestreaming breakthroughs to generative AI, IBC 2025 sets the industry agenda. FEED is here with our annual show guide to help you navigate the bustling show floor Words by Verity Butler Guide
Beyond the floor Of course, IBC isn’t just about the technology on display. Its conference programme is just as influential, featuring keynote speakers, panels and workshops that tackle the most pressing questions facing the media landscape. Expect to hear from CEOs of leading streaming services, CTOs
of global broadcasters, as well as visionary creatives pushing the boundaries of storytelling. Topics will range from monetisation models in a fragmented streaming environment to the ethics of generative AI, from the future of sports distribution to the opportunities of spatial computing and mixed reality.
Networking also remains a huge draw. For many, the real magic happens in the corridors, cafes and after-hours events where deals are struck and professional connections made. The blend of seasoned executives and fresh talent means that conversations are rich with both experience and fresh perspectives.
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