E very September, the global media, entertainment and technology community converges on Amsterdam for what has become the industry’s most important annual gathering: the International Broadcasting Convention, better known simply as IBC. For five days, the RAI Amsterdam transforms into a buzzing hub where broadcasters, streamers, filmmakers, content creators and technologists come together to share ideas and shape the future of media. converges to take stock of where it is now and where it’s going next. Whether it’s groundbreaking tools for live production, advancements in immersive storytelling or exploring the latest in streaming infrastructure, the show acts as a barometer for the health, creativity and ambition of the media sector. And in a year that’s been defined by rapid change, IBC 2025 feels especially pivotal. Launched in 1967, IBC has grown from a small conference for broadcast engineers into a sprawling global exhibition that attracts over 1000 exhibitors and more than 40,000 attendees. That growth mirrors the industry’s own transformation: from traditional TV and radio to an ecosystem where video on demand, esports, cloud- based editing and virtual production are every bit as relevant as satellite uplinks and outside broadcast trucks once were. Walking the halls of the RAI, it’s hard not to feel the scale. One moment you’re looking at next-gen cameras and lenses, and the next you’re in a booth demonstrating cloud playout software or watching AI tools automate metadata tagging at breathtaking speed. This mixture of hardware and software, creativity and infrastructure makes IBC unlike any other event in the sector. Why IBC 2025 matters IBC isn’t just another trade show. It’s where the industry This year, several key trends have surfaced, making this IBC one of the most anticipated editions in some time. The rise of AI in content
creation is no longer simply a topic of speculation; it’s already transforming workflows for editing, graphics, translation and archiving. Sports broadcasting, always a showstopper at IBC, is also under intense focus, as rightsholders look to maximise engagement across both linear and digital platforms. Cloud adoption Sustainability (a crucially recurring theme in recent years) is now a core business imperative, as studios and broadcasters alike face increasing pressure to reduce carbon footprints. IBC 2025: continues to accelerate at a fast rate, with major vendors racing to deliver low-latency, cost-effective solutions for live production.
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