INDUSTRY
NRK upgrades
he historic announcement of the new Pope Leo XIV on HOUSES OF WORSHIP Vatican visuals T
hotoku Broadcast Systems has announced that NRK, the Norwegian state
S
broadcaster and long-term customer, has gone on air from newly renovated Studios 5 and 7 featuring under-floor rail systems upgraded to Shotoku’s Shotoku SmartPed robotic pedestal systems to Studio 7. Both studios have been outfitted with Shotoku’s latest Version 3 TR-XT control panels. “When the decision was made to update our on-air look and invest in new technologies, we were pleased to find that Shotoku could upgrade the rail systems we already owned to the latest specification. This allowed full SmartRail specification. In addition, NRK has added three us to use more of the budget on robotic pedestals, with SmartPed being the obvious choice for Studio 7,” said Aksel Helgheim, head of the upgrade project.
extraordinary events, such as the first public appearance of Pope Leo XIV, with unprecedented visual fidelity. “These results are the fruit of a strong synergy between Sony’s cutting-edge technology and the outstanding professionalism of the Vatican Media production team, whose expertise brings to life the solemnity and the significance of every moment that we share with the world,” said Francesco Masci, chief technology officer at the Dicastery for Communication.
8 May was captured in stunning detail using Sony’s HDC-5500 system camera. “We have a long-standing relationship with Sony, built on mutual trust and a shared commitment to excellence. Thanks to this partnership – and the innovation introduced by our Technology Directorate, particularly through the adoption of 4K HDR – we have been able to capture the depth and emotion of
ARTIFICIAL INTELLIGENCE
ubiquity, an Amdocs company and a global leader in technology-led V Vubiquity releases Catalog Intelligence
that is set to transform how media organisations manage and monetise their content libraries. Recently named a Product of the Year at the 2025 NAB Show, Catalog Intelligence applies advanced natural
language processing in order to streamline content readiness, reduce inefficiencies and unlock new revenue opportunities across the media supply chain for media and entertainment companies.
media services, has announced the commercial availability of Catalog Intelligence, an AI-powered solution
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INDUSTRY
ARTIFICIAL INTELLIGENCE
CONTENT DISCOVERY
MBC GROUP PARTNERS WITH NETFLIX MBC Group has announced a regional partnership with Netflix in the Middle East and North Africa. It will give customers of MBCNow – the entertainment service aggregator recently launched by MBC – access to the full Netflix service. The bundle will combine Netflix alongside Shahid, the Arabic streaming platform, in addition to linear TV channels.
CHATBOT CHANGES The AI chatbot race has been heating up throughout 2025, as more players hit the scene and shake up the market. It is not DeepSeek, Gemini or even Perplexity – the second-largest player – that appears to be chipping away at the OpenAI dominance. Instead, many users seem to be shifting from ChatGPT to Microsoft Copilot.
SOOKA STREAMING ThinkAnalytics has announced that Astro has again chosen ThinkAnalytics to drive viewer engagement on its Sooka streaming service. Astro went live with ThinkMediaAI at the end of April and is already reporting that ThinkMediaAI’s personalised user experience and enhanced content discovery are increasing usage and viewing time.
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