Connected courts
Technology is changing how padel is played. Customised rackets, smart courts, smart wristbands and ball control tech are all shaping the future of the sport. Smart sensors have also been incorporated to track player movements and improve performance. The sensors provide real-time data and help players refine technique. PadelPlay is an AI-powered sensor that attaches to any padel racket and works with an app to track shots, analyse performance and help players improve with smart, data-driven insights.
A number of companies are also utilising tech to create a range of smart rackets to improve shot mechanics. One of the most popular products used is the Padel Band – a physical device that incorporates a variety of electronic sensors. The device is attached to the handle of the racket and is supported by an app designed to present the results. The band is linked via Bluetooth and, at the end of a match or after a training session, players are able to see the data transmitted to servers and are able to access results visually.
Padelgest is at the forefront of padel courts and recently launched HIT-X to create a fully immersive experience where technology interacts with training, matches and live events. One of the many features is the net pole padel, a smart post feature that is connected to a strategically placed weather station on the court, providing real-time readings of wind speed and direction, humidity, temperature and air pressure. Padelgest’s smart courts are custom-built and equipped with a range of padel accessories.
SERVING AMERICA The sport is gaining
popularity in the US – the
Premier Padel tour arrived in Miami in March
with the feedback we’ve given. To have that dialogue has been really constructive.” Growth begets growth In 2022, it was reported that padel was played in 57 countries around the world. In order to qualify as an Olympic sport, it must be played in at least 75 countries across four continents by men, and 40 countries across three continents by women. Recent figures suggest the sport has now gained popularity in over 130 countries. Whether or not the sport
will feature in the summer Games in LA in 2028 remains to be seen. As padel continues to grow on a global scale, keeping up with the demands is essential. One of the main challenges for Net Insight and Globecast is looking ahead to see how they can support this growth. “We’ve already got to that starting point and it’s bedded down nicely,” concludes MacMurray. “Going forward is about looking at what else we can do and how we can facilitate more coverage, customised feeds and localisation so they’re absolutely
getting the maximum value for their content. These are quite big tournaments, so ultimately there’s lots of coverage. Being able to make that process more seamless, in terms of delivery to an even broader audience, is crucial. We’re building on what we’ve already got. We have already had that paradigm shift and that’s working, but we're not going to be resting on our laurels with that. We are looking at how we can be in line and in step with Premier Padel’s appetite for growth – and helping them to establish the sport.”
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