develop that brand and product, and Premier Padel’s output has only increased. With Net Insight’s support, we’ve really been able to power that kind of shift.” IP-based models By leveraging IP and cloud technology, Premier Padel has managed to streamline operations, reduce costs and increase efficiency while guaranteeing quality coverage across multiple platforms and markets. To support this expansion, Globecast has integrated Net Insight Nimbra Edge into its service offering. This has helped to enable Premier Padel to transition entirely from traditional satellite distribution to an IP-based model. By leveraging Net Insight’s Nimbra Edge platform, Globecast ensures seamless and
cost-efficient live content distribution to broadcasters and digital platforms worldwide, enabling Premier Padel to reach a broader audience with high- quality coverage. “The shift from a traditional satellite distribution base onto an IP distribution model has opened up a huge realm of possibilities and growth that can service lots of different media rightsholders, and that has been key to Premier Padel’s success in terms of how it’s represented on screen,” continues MacMurray. “We are conscious of the fact that there is an enormous paradigm shift in the industry from traditional solutions to newer ones, and there’s a whole legion of benefits that come with it. When we sat down and spoke with Premier Padel, at the time, it was putting on about eight
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