PlaySafe ID
CEO Andrew Wailes
YEAR FOUNDED 2023
COUNTRY UK
hat is the company’s origin story?
What is the company working on right now? PlaySafe ID’s priority is landing and supporting its first few high-impact integrations. It’s working closely with its partners to ensure everything functions smoothly, is easy to adopt, and delivers a great player experience. These are PlaySafe ID’s first real-world test cases, and it’s investing heavily in making sure that they succeed. What is the next step? The next step is growth and momentum. Wailes and the team want PlaySafe ID to become the go-to standard for accountability, whether that’s for cheaters, hackers, bots or predators, across the gaming industry – similar to how payment platforms or anti-fraud systems managed to become standard in e-commerce. It’s all about moving from early traction to widespread adoption, in a way that maintains crucial elements like player trust and developer confidence. What one thing does the company need most? For the first integrations to go smoothly and positively. These integrations are proof points as well as partnerships. If players are happier and developers see better community outcomes, it validates everything it’s built. A smooth rollout gives PlaySafe ID the case studies and momentum it needs to scale across the industry.
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PlaySafe ID was founded out of a growing frustration with the state of gaming. It began during a casual gaming session with mates, who noticed that nearly every game clearly had cheaters. Since the group included someone with a background in gaming and start-ups, the conversation quickly turned into a half-joking challenge: “Andrew, why don’t you just fix this for us?” Everyone laughed, but the idea stuck with founder Andrew Wailes. He really started to
think about the problem and the root cause seemed to be clear – it doesn’t matter if you’re caught cheating if you can just create a new account. There’s no meaningful accountability. So this begs the question: “If everyone had one life across all games and services, and if you got banned with this one life so you couldn’t just create a new account, would that result in less cheating and a better experience for players?” Wailes started by asking this question on Reddit and got lots of positive feedback from players. So they built an MVP of the platform and ran some tests to see if players would sign up and play with a PlaySafe ID. And they did. From there he successfully fundraised, and now PlaySafe ID is well on its way to launching its first major integrations.
» We want PlaySafe ID to become the go-to standard for accountability across gaming, whether that’s for cheaters, hackers, bots or predators «
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