Definition November 2024 - Web

IBC REVIEW INDUSTRY

Blakemore’s talk also touched on big challenges like the energy demands of creating so much AI content (which he argued will reduce as AI improves and needs fewer prompts). He also discussed legal grey areas around unlicensed data, and how companies need to find ways to innovate while rewarding creators fairly. Away from talks of big ideas on the stages, it was good to actually see how AI is being used to help creators. The latest updates to Adobe Premiere Pro and After Effects introduce exciting new generative AI tools. In Premiere Pro, Text-Based Editing lets users quickly make edits based on transcripts, while Enhance Speech can clean up audio with a single click. There are also third-party plug-ins like FireCut, which helps automate repetitive editing tasks like trimming multiple takes or creating short clips from longer content. Generative AI in After Effects enhances animation presets and 3D workflows, allowing easy generation of complex motion graphics and animations. These AI-driven features can make the whole creative process smoother and speedier for video professionals.

Definition gets on board The Flint Green Line! The idea really took shape during

W e were chuffed to be invited to experience The Flint Green Line: a networking event aboard a Eurostar carriage taking IBC attendees from London St Pancras to Amsterdam, complete with live jazz, a pub quiz, talks, lunch and drinks. Organised by The Flint, a platform for sustainability news in the M&E sector, the event felt like a school trip – in the best way, and with beer! – maintaining an energetic buzz as we sped across Europe to our destination. More than just a fun day out, The Green Line also directed focus onto the carbon footprint of major trade shows like IBC, which see tens of thousands of attendees flying in from across the globe. Inspiration for the initiative traces back to Flint co-founder Neal Romanek’s time at BAFTA albert, where the environmental toll of large-scale events became a frequent topic of conversation. “We started thinking, is there a better way to do this? Private jets and excess are seen as glamorous, and when it comes to sustainability, that’s a real problem,” Neal explains.

discussions at last year’s IBC. “Everyone flies in for these short events, and we realised we can’t keep doing this,” Neal says. “But you can’t just tell people to stop flying – that’s like telling them not to eat cheeseburgers! We needed an alternative.” As one of the most sustainable modes of international travel, the Eurostar, with a carbon footprint that’s 95% lower than flying, quickly became the obvious solution. “It turns out Eurostar already offers these types of events, but they don’t advertise them much,” Neal adds. With 75 passengers, The Green Line’s maiden voyage was fully booked, and enjoyed an overwhelmingly positive response. “IBC has become one of our sponsors, and they were genuinely excited about promoting better travel options,” he shared. “We have a great mix of vendors, broadcasters and journalists attending, which is fantastic for networking.” Looking ahead, Neal stresses the importance of innovative formats and

All Aboard! Neil Howman and Neal Romanek, co-founders of The Flint

ideas to engage people with sustainability. “We take very seriously the fact that there are big changes ahead, whether we like it or not – and a big part of the solution will be getting creative and trying new things,” he reflects. “We’ll be keeping our eyes out for new types of events, opportunities to encourage people to try new things and ways to create conversations and exchange ideas, because the changes that need to happen need to be rapid, especially in terms of decarbonising. That’s the priority, and that’s not going to happen without people coming together.”

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