INDUSTRY IBC REVIEW
WORDS Nicola Foley
Definition visited IBC 2024 for a first look at the novel video production technologies on offer from big names in the business and newcomers alike I BC 2024 has officially wrapped, with Amsterdam’s RAI once again hosting an inspiring, insightful and – let’s be
“IBC continued on an upward trajectory in 2024, with a tremendous turnout across the entire IBC community as people gathered in Amsterdam to explore the technological advances and market dynamics redefining our industry,” comments Michael Crimp, IBC’s chief executive officer. “In a year marked by major events such as the Olympics and national elections, there was an extremely positive buzz at IBC 2024. This year’s show addressed soaring interest in trends such as AI’s leap from theory to real-world
applications, how the industry is fighting disinformation in news and the need to foster talent and diversity across media, entertainment and technology.” Other hot topics that took centre stage included sustainability, 5G, cloud innovation, esports, immersive media, OTT and streaming services, ad tech, the metaverse, edge computing and connected technologies. But for us, it was all about the cutting-edge developments in the cine sector. So, without further ado, here’s our round-up of the most exciting innovations we uncovered at IBC 2024!
honest – exhausting few days of tech, talks and trends that left us buzzing with ideas. Despite feeling quieter at times, attendance actually surpassed that of 2023, with over 45,000 visitors from 170 countries (2000 more than last year). Spread across 46,000 sq m, the event showcased over 1350 exhibitors – including additions like the AI Tech Zone and the IBC Talent Programme – which had us racking up huge daily step counts!
64
DEFINITIONMAGAZINE.COM
Powered by FlippingBook