BRIEFINGS INDUSTRY
CHANNEL 4 PROPS UP IMMERSIVE ENTERTAINMENT MARKET T apping into new revenue streams, Channel 4 Ventures – the broadcaster’s consumer investment arm – has struck a £1.75 million deal with immersive entertainment company Layered Reality. The collaboration will see Layered Reality’s immersive experiences advertised toward Channel 4 audiences. Layered Reality’s latest offerings include The Gunpowder Plot , Jeff Wayne’s The War of the Worlds: The Immersive Experience and Elvis Evolution , which debuts in spring 2025. The Elvis-themed experience will combine AI, AR, live theatre and other 4D effects, bringing ‘the King’ back to life. Through Channel 4, Layered Reality hopes to reach a wider net of potential patrons.
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Maxon makes movies Three of this summer’s hit films used Maxon tools for visual effects. ZBrush ensured continuity on Inside Out 2 , while Redshift offered 3D rendering on Godzilla x Kong: The New Empire and The Watchers . Maxon software was also used on Monkey Man , Sasquatch Sunset and The Garfield Movie . Pixotope selects partner Pixotope has announced Boston Limited as a global hardware partner – combining Boston’s tailored, high- quality equipment with Pixotope’s cutting-edge VP tech. The result is a seamless, integrated solution that allows customers to fully realise their creative visions.
Academy adds to technical awards The Academy of Motion Picture Arts and Sciences has launched 11 new categories, with winners to be announced in February. Additions include rendering denoisers, stabilised multicam systems and more, representing continuous innovation within film production.
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