08 NEWS INTERVIEW
SHARP’S 8K MISSION After their purchase by Foxconn, Sharp has targeted the wide broadcast and growing non-broadcast 8K camera market WORDS JULIAN MITCHELL
Sid. “We were in survival mode and didn’t have any long-term plans, but once Foxconn were in the equation we secured our day-to-day business, and it became possible to flesh out roadmaps and think about where we wanted to go. “Sharp decided that with its 8K expertise already in place, it wanted to broaden the 8K ecosystem by having content creation technology as part of the company’s portfolio. So we added a camcorder to the monitor range.
purchased by Foxconn almost two years ago. It has injected more R&D into Sharp’s agenda, which has benefitted our day-to-day roadmaps and added 8K as one of two key pillars of where we want to push for the future.” For Sharp, there is a plan to produce professional video cameras and monitors, and this is a long-term strategy for the company. “Sharp was in real difficulties for four or five years, basically from the crash up until Foxconn bought it,” says
harp has been a pioneer of flat panelled displays for a long time. They launched the first LCD display and also the first
ABOVE The new Sharp 8K camera – out now.
8K display commercially in Japan roughly two years ago. European general manager Sid Stanley lays down Sharp’s pedigree for what’s coming. “R&D and pushing the boundaries of advanced display technologies for the business and consumer markets is nothing new to Sharp. What we’ve seen is an acceleration in that, after we were
DEFINITION MAY 2018
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