awards | Gear of the Year
Behind-the-scenes retailers and rental houses are the backbone of the industry ehind every successful production is a network of trusted companies helping filmmakers access the gear, advice and support they need. These awards celebrate the retailers and rental specialists that keep the industry moving. For new equipment, CVP continues to lead with its filmmaker-focused expertise, hands-on demo facilities and huge range of cinema gear. Wex, Park Cameras and ProAV remain major destinations for hybrid creators and professionals alike. In the used market, MPB dominates with its trade-in system and enormous stock. KEH and Ffordes are respected names for quality used gear, while CVP,
The shortlist
Retailer of the year (new equipment) Adorama B&H Cinegearpro CVP Park Cameras ProAV
Retailer of the year (used equipment) Adorama
Rental houses Broadcast Services Cameraworks Hireacamera Lenses for Hire
B&H CVP Ffordes KEH Camera MPB Park Cameras Wex Photo Video
Lenspimp Shoot Blue VMI Wex Rental
Production Gear Wex Photo Video Wilkinson Cameras
Wex and Park Cameras keep expanding their pre-owned offerings. Rental houses also remain vital for productions needing high-end equipment without an enormous upfront investment,
making specialist gear accessible to indie filmmakers and content creators alike. Cast your vote at promoviemaker.net
It’s time to honour the latest and greatest innovations
ome products simply move the industry forward. These categories celebrate launches and innovations that changed
Elsewhere, Rode’s Rodelink II system, Profoto’s Propanel 3x2 and GoPro’s Mission 1 Pro ILS demonstrated how innovation is happening everywhere. Launch of the year celebrates the gear that made the biggest impact. Canon impressed with both the EOS R6 III and the EOS C50, Nikon’s ZR and Panasonic’s Lumix S1 II proved that hybrid cameras continue to evolve, and Fujifilm’s GFX Eterna 55 brought medium format into filmmaking. These are the products filmmakers simply couldn’t stop talking about. Cast your vote at promoviemaker.net
the conversation this year. Innovation of the year recognises the products pushing boundaries. Blackmagic’s DaVinci Resolve Studio 21 keeps redefining post-production with ever-more powerful AI tools, while Adobe Premiere’s advances demonstrate how automation is improving. Imaging innovation remains crucial. Nikon’s ZR proved to be one of the year’s biggest talking points, while Sigma’s Aizu Prime lenses also stood out for delivering premium cine performance.
Hello fresh From speedy telephoto lenses to big-sensor cine cameras, it’s been a bumper year for new thinking
The shortlist
Innovation of the year Adobe Premiere Blackmagic DaVinci Resolve Studio 21 CRDBag Mega Brick organiser DJI Avata 360 GoPro Mission 1 Pro ILS Nikon ZR
Pixboom Spark Profoto Propanel 3x2 Rode Rodelink II Sakk Camera Saddle Sigma Aizu Primes Launch of the year
DJI Osmo Pocket 4 Fujifilm GFX Eterna 55 Fujifilm X-E5 Nikon ZR Panasonic Lumix S1 II Sigma 135mm f/1.4 DG Art Sigma 200mm f/2 DG OS Sports
Canon EOS C50 Canon EOS R6 III
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July/August 2026
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