63 OVER THE TOP Trade Shows
o you may have noticed that climate change has finally popped to the top of the global conversation. After two decades
atmosphere since the Industrial Revolution have been released since the IPCC was formed in 1988. Earth is currently one degree Celsius warmer than it was in pre-industrial times. The Paris Agreement of 2015 is an accord among the countries of the world to keep warming under 2°C, with an aim of keeping it to 1.5°C. Some climate scientists actually predict 3 to 4°C degrees warming by 2100. The UN’s next major assessment, due to be published in 2021, uses new models, which are far less optimistic than those used previously, and suggests 5°C of warming by the end of the century. Most scientists have said we need to drastically cut greenhouse gases before 2030 – with a lot of them saying we actually need to be at net zero emissions by 2030. The IPCC – again, not a radical lefty organisation – says we will also need to have a different kind of global economy. This implies all sorts of things for the media industry, but one is that we really have to stop flying. Aviation accounts for around 2% of global greenhouse gas emissions according to the International Air Transport Association (IATA) – other organisations put it closer to 4-5% – but it is hugely expanding. Aviation is also a method for directly depositing CO2 in
of “Boy, that mole looks really bad, I really need to get it checked”, we have finally gotten it checked and the prognosis is far, far worse than if we’d done something when we first noticed the damned thing. The Intergovernmental Panel on Climate Change (IPCC) was formed in 1988 by that radical mob of drug-addled crusties, the United Nations, through the joint efforts of the World Meteorological Organization (WMO) and the United Nations Environment Programme (UNEP). In 1994, the UN’s Framework Convention on Climate Change stated its objective was to stabilise greenhouse gases “at a level that would prevent dangerous anthropogenic [human induced] interference with the climate system.” It added that “such a level should be achieved within a time frame sufficient to allow ecosystems to adapt naturally to climate change, to ensure that food production is not threatened, and to enable economic development to proceed in a sustainable manner.” That was 1994. In the intervening 25 years, global greenhouse gas levels have not stabilised. They have ballooned. In fact, over half of all greenhouses gases released into the
the upper atmosphere. It’s harder than other areas of the economy to make carbon neutral, too – there are no electric passenger planes and liquid hydrogen is still only a dream. And, sneakily, most countries don’t include international travel in and out of their countries as part of their internal carbon emissions counting. SEE YOU NEXT YEAR AT… There are a jaw-dropping number of media trade shows around the world. Pick a day at random out of the calendar and there’s going to be some amazing conference or exhibition going on somewhere that will offer great opportunities for networking, making sales and getting ideas. In the US, there’s SIGGRAPH, SXSW, VidCon and Las Vegas’s megashows CES and NAB. In Europe, there’s everything from MIPCOM and Cannes to big tech exhibitions like ANGA COM, Mobile World Congress and the IBC. Asia is now growing its own slate of shows with Broadcast Asia, CABSAT, KOBA and CCBN. Africa and Latin America are starting to develop their own industry trade shows. There is money to be made in
THE CITY OF AMSTERDAM HAS ALREADY SET A TARGET OF BEING A ZERO-EMISSIONS CITY BY 2025
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