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$190 billion annually, according to a report by the US Chamber of Commerce and GIPC. The future of live content protection lies in the new mechanisms developed by DRM technology providers, including forensic watermarking, decentralised rights and licence management. Content protection has never been only about choosing the right DRM; it requires a lot of other countermeasures, like using secure players, implementing real-time mitigation mechanisms and robust entitlement controls. “I think we’ll see more and more content distribution in modern ways where DRM is playing a role,” says Jauch. “CAS has a sweet spot now, but the OTT industry keeps reaching new heights every day. Hotstar in India recorded 25.3 million concurrent viewers for the ICC Cricket World Cup semi-final match between India and New Zealand this year, doubling its previous record set in February. DRM can cover more and more use cases.”
THE COST OF OTT CONTENT DISTRIBUTION IS GOING DOWN, SO PROVIDERS HAVE TO ASK IF IT IS NECESSARY TO CONTINUE TO INVEST IN BOTH TECHNOLOGIES
to turn to a DRM service every time key rotation is needed. The introduction of cloud-based DRM has also solved the challenge of scalability, allowing global availability, unlimited requests and a high QoS. Recent developments towards common encryption are aiming to reduce the costs of operation by enabling the use of a single asset on all devices. Moreover, DRM technologies allow better targeting and personalisation opportunities like targeted advertising and server-side ad insertions. THE TWILIGHT OF CAS? Viewer demand for traditional broadcasting has led to the convergence of CAS and DRM, which, although a costly affair, is inevitable as both are needed to support the legacy DVB systems out there, while also keeping up with industry demand to provide on-demand content. “CAS is already evolving and extending its lifespan,” says Jauch. “Moreover, the introduction of Google’s Widevine CAS solution makes it apparent CAS is still somewhat essential in the industry. Broadcasters can utilise this free component to build and secure their
services for newer platforms to deliver 4K content. Looking at the big picture, it seems CAS will go on. It’s like fuel-powered cars versus electric cars. DRM now offers everything CAS has and more, so sooner or later the industry will have to go for the sustainable and cost-effective method.” Jauch continues: “There are so many devices out there that support CAS. However, it remains to be seen how the ecosystem will play out. The cost of OTT content distribution keeps going down, so there will come a time when providers have to ask themselves if it is necessary to continue to invest in both technologies to reach the same audience. The sweet spot for CAS is live streaming catering to considerable audiences in one geography. These scenarios are challenging to achieve with OTT offerings, but we are getting there.”
Axinom is a leading provider of highly scalable multi-DRM services, which allow for content protection in a vast number of use cases like OTT, Live, IPTV and also disconnected on-board environments such as aircraft, trains and more. Sign up today to evaluate Axinom DRM at drm.axinom.com
FUTURE OF LIVE CONTENT PROTECTION
Rights management has always been a continuous struggle for the media industry. In 2017, larceny of video content was estimated to cost the global movie and TV production and distribution industry up to
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