3 CLOUD FOCUS Wildmoka WELCOME
VIDEOACTIVE
TV isn’t just for watching anymore. Interactive video is here, where you can swipe, tap, pinch and voice command your way through miles of screen content. It’s going to create new business models and new types of content, as well as a
EDITORIAL
EDITOR Neal Romanek +44 (0) 1223 492246 nealromanek@bright-publishing.com CONTRIBUTORS Ann-Marie Corvin, Michael Burns, Phil Rhodes, Heather McLane
whole bunch of new ways to harvest user data. We kick off this issue with a look at some of the new technologies for interactive video and the ways it can be used to increase viewership and enhance e-commerce. Get ready for action TV! Also in this issue, we look at the fantastic potential in virtual sets and live augmented reality content. Virtual sets tech is more than just a green screen and graphics – it’s a hurricane in your living room, holographic rock stars and live dinosaur battles. We also learn some amazing secrets about social data from Oxford Internet Institute professor, Taha Yasseri. And we visit the Video Vortex conference in Malta, where artists and academics plumb the depths of the video landscape and our relationship to it. Finally, jumping on the wave of environmental awareness sweeping the globe, we brainstorm the future of trade shows. In a decade where we all need to drastically curb or eliminate flying altogether, what will media industry networking look like?
STAFF WRITER Chelsea Fearnley
CHIEF SUB EDITOR Beth Fletcher
SENIOR SUB EDITOR Siobhan Godwood
SUB EDITOR Felicity Evans JUNIOR SUB EDITOR Elisha Young
ADVERTISING SALES DIRECTOR Matt Snow +44 (0) 1223 499453 mattsnow@bright-publishing.com ADVERTISING MANAGER Krishan Parmar +44 (0) 1223 499462 krishanparmar@bright-publishing.com
DESIGN DESIGN DIRECTOR Andy Jennings DESIGN MANAGER Alan Gray DESIGNERS Man-Wai Wong
Testyour brainpower withour mediatech crossword on page 66 Andyou couldwin a limited- edition feedt-shirt
NEAL ROMANEK, EDITOR
PUBLISHING MANAGING DIRECTORS Andy Brogden & Matt Pluck
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