17 ADVERTISEMENT FEATURE AWS
“At first we didn’t really understand what would be the big difference between AWS and other vendors,” says Cerón. “But what we noticed when we began working with them is that they would provide us with different tools, so we could start creating our own services for customers.” It was when Aldea Mexico initially started to experiment with AWS tools, that the possibilities for new services became more apparent – that the cloud was for more than just storage. It wasn’t long before Aldea had developed its own online video platform. “With AWS, we were able to start building our own core technology. Instead of reselling the service from someone else, we could build services from scratch by putting together different pieces from AWS,” explains Cerón. Aldea Mexico began to build its own OTT platform using AWS components, including AWS Elemental MediaConvert, MediaLive, MediaTailor and Amazon CloudFront. Once the platform was ready, Aldea began to incorporate social networks
into the product, again developed using AWS tools. CLOUD AMBITIONS Cerón says the company is now looking forward to growing its offering even more, using AWS as the main generator for new services and for being able to provide services tailored for the needs of those in Latin America. “We want to expand. We were just at IBC in Amsterdam where we saw some of the new solutions that AWS is launching and we’re looking forward to being able to work with those,” says Cerón. “Now we have these solutions, something we want to start focusing on is localised services for local markets in South America – and at a price point that is suitable for that area.” “When someone comes in with a product from the US or Europe to Mexico, sometimes those services are too expensive. I’m not saying they aren’t good – they could be very good solutions and services – but we are trying to focus
our strategy in South America on how to develop solutions that fit those markets – Colombia, Chile, Argentina. We are positive our solutions could help those markets.” As part of Aldea Montreal, and being part of Marcatel, Aldea Mexico is looking to provide that complete distribution and contribution service. “We can do everything, from the production at a stadium, taking the video into AWS and then encrypting it out to the end user. We want to be an end-to-end distributor for the region,” says Cerón. But, finally, it’s not only the toolkit that has Aldea Montreal sold on AWS Media Services. It’s also about the relationship it has built with AWS. “Our work with AWS isn’t only about the technology, but about the people. We have had a very good experience with them. They have
provided us not only with tools, but also with ideas,” enthuses Cerón.
feedzinesocial feedmagazine.tv
Powered by FlippingBook