FEED Issue 21

16 ADVERTISEMENT FEATURE AWS

THE CLOUD FOR LATAM TV rupo Marcatel has been innovating in

“We have a little bit of everything,” says Edgar Cerón, Aldea Mexico’s general director. “We have education customers, we have government accounts, we have enterprise and we have broadcasters, too. Any company that is doing some kind of video distribution over IP could be one of our customers. It could be e-learning or entertainment – we have diversity in the kind of customers we serve.” This diversity of customers means that Aldea Mexico has developed a diverse service. When the company started, it was providing solely streaming media services, then it moved on to providing hosting services and cloud storage solutions. It is now specialising in content security services for the cloud and even SD-WAN services. SD-WAN stands for ‘software- defined networking in a wide area network’ (WAN) and simplifies the operation of a WAN by separating networking hardware from its control mechanism. “You could say that Aldea Mexico is more like a media and cloud services company,” adds Cerón. FINDING THE RIGHT CLOUD “When we started our move to the cloud, we knew since we were talking about media, we needed a lot of bandwidth, a lot of storage and a lot of processing to do the encoding and transcoding of content. So we started trying solutions with different cloud providers,” says Cerón. It took some time to find the right cloud provider, but Aldea Mexico’s journey came to a happy conclusion two years ago when it began its adoption of AWS tools.

Aldea Mexico is using AWS tools to become an end-to-end provider of cloud-based media services for Latin America

telecommunications for over 50 years, and bringing people

together through telecommunications is in the DNA of all the companies in the group. More than half a century ago, Gustavo M de la Garza Ortega created Radio Beep, a pioneer paging company in Latin America. In 1994, he founded Marcatel, a company that has a Mexican fibre-optic network with a global presence. In 2008, Grupo Marcatel acquired Aldea Montreal to intensify its services worldwide. Aldea Mexico, a branch of the company in Mexico City, provides media and content delivery for customers across Central and South America, specialising in cloud services for the region. Marcatel owns a wide fibre-optic network that connects Mexico, the US, Canada, South America, Europe and Asia. Leveraging this has allowed Aldea Mexico to build first-rate video distribution services over a wide area. While most of Aldea Montreal’s customers are broadcasters, Aldea Mexico’s customers are a wide variety of companies requiring video services.

OUR WORK WITH AWS ISN’T ONLY ABOUT THE TECHNOLOGY, BUT ALSO ABOUT THE PEOPLE

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