10 YOUR TAKE Media Storage
When Complex Networks decided to make the jump from print magazine to full-on digital content producer, the first thing it needed was the right storage solution CHOOSING STORAGE FOR YOUR VIDEO VENTURE omplex Networks began its journey in 2002 as a print magazine dedicated to hip-hop, fashion and popular street culture. As with most media organisations, the company has had to undergo significant transformation to keep pace with changing audience content consumption habits. JASON COARI, DIRECTOR OF PRODUCT AND SOLUTION MARKETING, QUANTUM Choosing a suitable storage solution is essential ADJUSTING TO NEW MEDIA WORKFLOWS Producing digital content presents different challenges from print, and placed greater demands on the team at Complex Networks. With more content being created – in higher-resolution formats and over a wider variety of platforms – it became clear the company required a more sophisticated storage solution to support the demanding workflow. Previously, an earlier-generation NAS system had been installed, which was designed to provide editors with improved
In 2007, the publication began investing heavily in its online presence, and by 2011 the digital side of the business had grown to include more than 50 websites with over 25 million unique visitors each month. In order to sustain this level of growth, the business reinvented itself in a number of ways, all of which affected overall content production and distribution strategies. On the publication side, the transition was straightforward, and a majority of the magazine’s editorial team are still employed and produce content across all digital platforms. However, the technical side of the business provided a greater challenge. The company had to re-evaluate and eventually modify their technology landscape in order to progress and drive audience engagement.
feedzinesocial feedmagazine.tv
Powered by FlippingBook