CLOUD ROUND TABLE INDUSTRY.
valuable data management and AI/ML tools to customers, who have migrated large parts of their data estates to them. In our experience, even the wealthiest customers are finding their spending on cloud to be far greater than originally projected. They also see the long-term values in bringing their AI/ML processes back on-premises. What are the current limitations and what solutions are being worked on? PS: Atomos has developed a new progressive file transfer technology, so the upload of the proxy file begins as soon as the camera starts recording. The only requirement is an internet connection. These transfers can be achieved over common 4G LTE, 5G or Wi-Fi networks. Internet access speed is the only bottleneck, and the reason proxy files are still required. With normal advancement in network technology, in the near future, we’ll be able to support full-resolution editing in the cloud – and storage media might be a thing of the past. NW: Very broadly, the main limitations stem from three areas. Firstly, the dearth of cloud/IT expertise, which has been exacerbated by the pandemic, and resulting movement in the labour market. Secondly, there is still a real lack of truly cloud-native tools available. Thirdly, the previously mentioned cost factor. As a result of the first problem, vendors who provide packed experiences tend to win. Also, this is driving resellers and system integrators within the media and entertainment space to create managed services, reducing the barrier to adoption. Many of these build additional solutions around the primary service the big public clouds offer, but several have also built – or plan to build – their own private clouds. The intention is to bring that predictable cost model to customers. In line with the second point, we are working with ecosystem partners to provide better cloud-aligned tools, to manage data and costs. The third point is catalysing the shrewd enterprises to start repatriation First to market Introduced in 2004, Blackbird is thought to be one of the world’s first cloud-based video editors. The company has continued to develop its services to this day.
strategies, to take localised control of their data and aid the monetisation processes. This is why, at Symply, we just launched Symply Perifery – a high-scalable, cost- predictable, in-facility private cloud. What might the future of cloud production look like? NW: The ultimate vision is a pipeline that will utilise a multicloud and multisite environment for the best-of-breed cloud services – both from the hyperscale public clouds, and the single hot-tier cloud providers, such as SymplyNebula. I see a pipeline that moves data across different cloud services based on their specialisation. Data will be delivered to the right cloud or location considering user experience. For example, offline editing can happen in the cloud, while colouring may happen on-premises. Symply aims to help in these workflows by providing both on-premises and cloud storage, and connecting them via our ecosystem of data-management tools. This ensures security, speedy movement of data and cost management.
“The main limitations stem from three areas. First, the dearth of cloud expertise. Second, a lack of truly cloud-native tools. Finally, the cost”
45. NOVEMBER 2022
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