CLOUD ROUND TABLE INDUSTRY.
We currently support all the major livestreaming platforms, like YouTube, Twitch and Facebook Live, as well as custom streaming solutions. Our partnership with Adobe offers cloud-based collaboration through Frame. io, which is having a significant impact on remote production – due to all the speed benefits highlighted here. Plus, it offers seamless integration with Adobe Premiere Pro, so there’s very little change in the post-production process. The flexibility and openness of Atomos Cloud Studio will allow us to add more and more services in the future, without requiring any modification at all to our hardware in the field. NW: We are still very much in the beta phase of adopting cloud-based services. Customers realise it is the way to go, but in the short to medium term, a hybrid approach is by far the best path for most firms. In this way, customers are continuing to leverage their investment in on-premises infrastructure – and are looking for vendors that will make that journey easier and cost-predictive, which is the real challenge. Over the last few years, lots of media content has gone to the cloud. The three hyperscale public cloud providers offer many extremely
NW: We are finding that vendors who build packaged solutions are winning when it comes to moving workflow processes to the cloud. For example, Frame.io pushing camera to cloud with the ability to auto-create proxies looks very interesting for the ingest workflow, because users don’t have to spin up their own infrastructure. That would still require huge technical know-how. Avid Edit On Demand and Editshare Flex look interesting, because they are making editorial infrastructure in the cloud a one-click experience. Telestream is good for transcoding, because it is making seamless workflows for moving transcoding to cloud. Symply can help to enhance these workflows by providing cost-predictable cloud storage, but also adding our data managers into the mix to control the flow of data to and from the cloud. Through this combination, we can offer a more automated, faster and cost-smart alternative to the native tools provided by the above offerings. How are cloud services used alongside more traditional infrastructure for the time being? PS: Atomos Cloud Studio is our management console that links our Connect products to different services.
Did you know?
YEARS IN THE MAKING Network-based computing was pitched back in the sixties, four decades before the cloud was formally introduced by Google CEO Eric Schmidt.
BUSINESS IS BOOMING Amazon Web
Services began providing cloud services before most in 2006. Its recent
yearly revenues have exceeded $60 billion.
43. NOVEMBER 2022
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