SPOTLIGHT MUSIC VIDEOS
Coming from a fine art background, Bailey’s clear vision for the colour palette and overall production design ‘was to have really warm light and colours’. “One thing I’ve discovered over time is that for a cohesive colour palette, you have to identify the most dominant colours on- set and build around them,” he suggests. Bailey and his crew did their own location scouting, settling on a local gym down the road from his house in Reading, England. “There was a lot of red, which is already a dominant colour. I often try to control the colour by reducing what’s in the real image, whereas this time I amped it up.” As for costumes, D Double E and the extras are in red, while Nerve and Songer wear blue, white and yellow.
specific tropes or styles (for instance, alternative music is quite experimental, while hip-hop is more high-adrenaline). Regardless of genre, Bailey – represented by international production company Great Guns – always tries to put his own spin on things and ‘do something that feels a bit transgressive’. Commissioned to direct the TONKZ video for rappers Nerve, Songer and British grime legend D Double E, Bailey was excited to build upon the simple brief: “They wanted it to be in a gym.” Given the song’s ironic take on strong men and D Double E’s big personality, Bailey aimed to subvert expectations about masculinity; “I wanted to deflate that and also make fun of it.”
IN MANY WAYS, IT’S THE MEDIUM WITH fewest rules, ALLOWING FOR total creative expression ”
In the studio
W hen making music, audio quality trumps everything, but sound is only as good as the speaker it’s playing through. Sony’s pro-grade studio headphones offer precise monitoring for audio production workflows, including mixing and mastering. The Sony MDR-M1 Studio Headphones offer a closed acoustic structure and ultra-wideband playback, meaning low distortion and faithful reproduction thanks to their effective sound isolation. Informed by leading audio engineers, the MDR-M1s boast professional connectivity, easy maintenance and immense comfort, suitable for extended studio sessions. The MDR-MV1 Studio Headphones instead have an open-back structure, so are more suited to spatial audio and stereo sound – the standard in immersive and virtual environments. Featuring a wide frequency range and high- res audio clarity, they rely on advanced signal processing to reproduce a given sound field, while the breathable design increases airflow, eliminating spatial resonance.
Both headphones are available via Sony’s Pro store. Visit pro.sony.com for tech specs, pricing and other info
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