Fujifilm
Shot mode. This delivers what Fujifilm describes as ‘real colour’ in a combined 100-megapixel image, rather than simply a 400-megapixel equivalent file. The huge resolution also provides oodles of options when it comes to delivering different crops of the same image. “As a commercial photographer, you’re often required not just to deliver the one image crop, but multiple versions,” Lineton reveals. “The client needs variants that match with all the social media channels. This camera’s sensor allows the client and I to ‘jump around’ an image and fulfil those crops. I might shoot a little wider knowing I need to allow space for all the required crops, while still delivering exceptional detail, which is beneficial to my clients.” Video now forms a parallel element to Lineton’s photography, and he can see commercial demand for the format is on the increase, especially for shooting accompanying stories for social media. Here, the GFX100 II again comes up trumps, offering users the
Even more notable because they are a first for the system are two much-demanded tilt-shift lenses. These are the GF30mm f/5.6 T/S and GF110mm f/5.6 T/S, with the former coming with its own lens tripod mount. Both are manual-focus lenses, which is the way Lineton prefers to work. The photographer had been shooting with the 110mm when we spoke, noting: “The ability to shoot video with tilt-shift lenses now provides me with so much more flexibility for projects. It also allows me to capture photos in-camera that don’t require me to focus stack as much, and a plethora of options that wouldn’t have been possible without the lens.” Ultimately, notes Lineton, the new camera and lens combo “reaffirms the GFX System’s place in my kitbag”. Head to the URL below to find out more.
option of 4K/60p movies or up to 8K video resolution at either 24 or 30p. With headphone and microphone slots, full-size HDMI output and the ability to add timecode to files via third-party systems like AirGlu or UltraSync Blue, it’s clear the camera is as suited to video as stills. “The GFX100 II’s 8K at 30fps is exceptional quality, which also allows for cropping, while 60fps at 4K is phenomenal,” marvels Lineton. “In terms of connectivity, USB-C has been excellent and I can use the HDMI port to display a live view of what I’m shooting on a larger monitor, for the client and stylist to see the shots I’m taking in real time. The Ethernet facility allows you to upload straight to the cloud, which is an advantage if the client isn’t on- site and wants to see results quickly.” Three new GFX100 II-compatible lenses on the Fujifilm roadmap have arrived alongside the new body. The GF55mm f/1.7 R WR is the equivalent of 44mm in the 35mm format, weighs 780g and features a construction comprising 11 rounded diaphragm blades.
LARGER THAN LIFE
The GFX System’s huge sensor size makes it capable of astonishing photography
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Issue 111 | Photography News 21
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