AI is already inside cameras. The real battle is how far we let it go he next generation of cameras might involve rather more than another stop of dynamic range, faster frame rates and even more clever autofocus. A series of interviews in Japan’s leading financial newspaper The Nikkei with bosses from Nikon, Canon, Sony and Fujifilm gives a glimpse of how the industry’s giants see the future. Nikon is talking about a common engine and software platform that could underpin different products. So the same sensor, processor, AI chips, storage and connectivity could be used to create very different cameras. Canon sees younger buyers embracing dedicated cameras because they enjoy the experience of using them. For filmmakers, Canon’s commitment to expanding its V series hybrid lenses is perhaps even more significant. But the biggest issue is around AI. Nikon already employs it for white- balance, exposure and subject recognition and is considering applications such as image selection. Sony uses AI for pose estimation and subject recognition, but is concentrating on in-camera authenticity technology. Fujifilm says AI should help you take the picture through tech such as AF and subject detection, but not create the image itself. Across the Japanese manufacturers, there is resistance to putting generative AI inside cameras. And then there’s British upstart camera Caira, which we’ve tried in this issue. It starts with footage you genuinely shoot, but its AI tech can turn daylight into night, relight a scene or manufacture a camera move that never happened. It’s impressive, useful and also makes that apparently neat boundary between assisting and creating suddenly rather fuzzy. It’s the debate camera makers will be having more often. AI is already inside our cameras and doing extremely useful work. The real battle will be over how far we’re prepared to let it go.
Editorial Editor in chief Adam Duckworth Editorial director Nicola Foley Chief sub editor Matthew Winney Sub editors Zanna Buckland & Chris Young Contributor Matty Graham Advertising Sales director Sam Scott-Smith +44 (0)7875 711967 samscott-smith@bright.uk.com Advertising sales executive Becky Carse +44 (0)1223 662202 beckycarse@bright.uk.com Design Design director Andy Jennings Magazine design manager Lucy Jeffery Senior designer Carl Golsby Junior designer and ad production Holly May Publishing Managing director Andy Brogden Operations director Saffron Osborn-Clay Subscriptions manager Laura Meikle PPC & social manager Keith Murtagh Media supporters & partners of
Adam Duckworth Editor in chief Adam Duckworth
Pro Moviemaker is published bimonthly by Bright Publishing Ltd, Bright House, 82 High Street, Sawston, Cambridge CB22 3HJ. No part of this magazine can be used without prior written permission of Bright Publishing Ltd. ISSN number: 2045-3892. Pro Moviemaker is a registered trademark of Bright Publishing Ltd. The advertisements published in Pro Moviemaker that have been written, designed or produced by employees of Bright Publishing Ltd remain the copyright of Bright Publishing Ltd and may not be reproduced without the written consent of the publisher. The content of this publication does not necessarily reflect the views of the publisher. Prices quoted are street prices. In sterling they include VAT (unless otherwise stated), but US dollar prices are without local sales taxes. Prices are where available or converted using the exchange rate on the day the magazine went to press.
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