What’s New… With a sixties-inspired design and suite of retro looks, how does the instax mini Evo Cinema™ fare in Antarctic conditions?
instax mini Evo Cinema™: TESTED X-Photographer and intrepid explorer Oliver Wheeldon on taking the genre-bending instax™ video camera with him to Antarctica instax™
a dedicated button for a single purpose is something that’s been lost in recent years. It helps to make the process more instinctive but also brings back a sense of purpose when taking or printing an image. Even though the camera is digital, there’s still a
Last issue, we covered the release of the first-ever instax™ video camera, which takes its design cues from the 1965 FUJICA Single-8. The instax mini Evo Cinema™ lets you travel through time with its Eras Dial™ and packs in a range of other innovative features. This issue, we’re catching up with X-Photographer and adventure photographer Oliver Wheeldon, who is almost certainly the first person to take the new camera to the Antarctic continent. Q. What were your first impressions of the instax mini Evo Cinema™? A . I was intrigued by the build. I’ve always been wistful for that period of design – it’s so iconic, and it’s nice shooting things differently in a way that still feels natural. I love the tactile aspect of instax™ cameras. Instead of using menus, having
Oliver Wheeldon Oliver Wheeldon travels the world with a camera in hand, creating photos and videos with a focus on environmental and cultural themes. Website: parhelion.media Instagram: @oliwheeldontravels
06 FUJIFILM Focus Magazine
May/June 2026
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