Welcome
This Is FUJIFILM Focus! Welcome to the May/June edition of FUJIFILM Focus : a magazine dedicated solely to the wonderful world of Fujifilm. Available six times a year from the FUJIFILM House of Photography and select retailers, each issue brings you all the key information on our latest releases, alongside seasonal tips and tricks to help you get more out of your photography. We fully intend to make the most of the summer months this year, which is why this issue delves deep into the discussion of what the best equipment is for travel, street and landscape photography. There’s a lot of crossover in the needs of street and travel practitioners – kit needs to be compact, lightweight, discreet and versatile. Go to page 8 to learn what to look for when choosing a street photography camera, and don’t miss our travel lens guide on page 30. For lovers of landscapes, our in-depth lens guide on page 12 talks you through some excellent X Series choices. Want to see some of the equipment we talk about put to the test? We spoke to community contributor Graeme Youngson about using the FUJIFILM X-M5 for street photography on page 24. Straight after that, on page 26, adventure and travel photographer Luke Davis talks about his time in Japan with the FUJIFILM X-E5. Don’t miss a summer-themed community gallery – starting on page 18. Thanks to everyone who sent their photos in! If you’d like to get involved in a future issue, find out how on those pages. All that, and so much more, lies ahead in the magazine. We hope you enjoy, and look forward to seeing you again in July!
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What’s in This Issue
30 LENS HIGHLIGHT: TRAVEL OPTICS
12 LANDSCAPE LENSES
03 TRY THIS!
Learn about five optics that can give you a new view of the natural world
Check out these imaging suggestions to inspire your photographic projects 06 WHAT’S NEW: TESTED instax mini Evo Cinema™ X-Photographer and globetrotting pro Oliver Wheeldon brings the new instax™ to Antarctica 08 WHAT MAKES A GREAT STREET CAMERA? Things to look for when choosing a daily carry for street photography
Discover the four best lightweight lenses to take your travel photography to the next level
18 LIFE AS YOU SEE IT
Our summer-themed community gallery
On the Cover Luke Davis On page 26, adventure and travel creator Luke Davis tries out the FUJIFILM X-E5 in Japan.
34 SIMULATION RECIPE BOOK Two travel-inspired Film Simulation recipes from pro creators 36 SIMULATION SPOTLIGHT Learn the history and discover the best uses for ETERNA, our most cinematic Film Simulation
24 COMMUNITY FOCUS Contributor Graeme
Youngson tries the X-M5
26 CHŌWA: SEARCHING FOR BALANCE
X-Photographer Luke Davis’ X-E5 experience in Tokyo
02 FUJIFILM Focus Magazine
May/June 2026
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