Photography News 99 - Web



The ultimate Coffee Table Book

WhiteWall’s Coffee Table Book service means you can create a professional-level product from high-quality materials – use your own photographs, simply and without fuss

COFFEE TABLE BOOKS of your own photographs are an expression of personal creativity, giving you plenty of space and the perfect finish for your photographic art. They stand for understated design, quiet aesthetics and a passion for photography. Your most memorable images are transformed into a perfect artistic book, as an exclusive presentation of your best work. To create compositions for photographic books in large format and present your pictures in a high-quality photography book, WhiteWall offers unique solutions: a classic format art book and album, a small presentation, an extensive photo project or a coffee table book. Each is inspired by the stunning examples from the world’s most renowned photographers. With WhiteWall Coffee Table Books, special emphasis is placed on exquisite materials and manufacturing quality – production according to the highest standards of craftsmanship. The range is based on simple layouts, styles and backgrounds, which focus on the photos. In addition, there are no logos or barcodes on the books, emphasising the professional character of the product. As the best online photo lab and professional image workshop, WhiteWall offers three ways to order: online, via a new downloadable software, or PDF upload. All of these options lead you step-by-step to an individual, top-quality coffee table book – the design process is easy to implement and user-friendly. Powerful photographs, from perfectly staged architectural or nature photographs to personal portraits, all need space to showcase their full effect. For this reason, the WhiteWall Coffee Table Book can also be designed in an elegant large format up to A3 – freely selectable between portrait and landscape – so that your coffee table book can always be adapted to the type of image. “Our goal is to always offer our customers the absolute best. The books are produced in our own workshop, and reach a whole new level,” says WhiteWall managing director and founder Alexander Nieswandt. A stunning exhibition WhiteWall’s range offers different formats, paper types, covers and endpapers, meaning you get an individual result. Essentially, the larger the images can be presented, the more impressive the coffee table book will be. Exhibition A4 Portrait (20.5x27cm) or, if there are a lot of panorama images to display, Exhibition A4 landscape (27x20.5cm) are both ideal formats for any design project. The Gallery Square (29x29cm) format has a creative effect. Impressive photos could also be displayed in Portfolio A3 format (portrait: 27x35.6cm, landscape: 38.2x29cm). Options start from 28 pages,

expandable by four at a time up to 200 pages, depending on the paper selection. This means a WhiteWall Coffee Table Book is ideal for even the most demanding and expansive projects. The special feel of these books truly brings photos to life. High-quality paper is an important design feature, guaranteeing extraordinary print results, with brilliant colours, precise contrasts and captivating image depth. Customers will be able to choose from six carefully selected, branded papers, including different thicknesses and surfaces – with glossy, high-gloss or silk-matte finishes. For the high-quality inkjet papers, WhiteWall uses modern printing and an elastic glue binding for classic bookbinding – inkjet printing is a speciality in the market. High-resolution printing is particularly suitable for detailed photographs, brilliant colours and detail sharpness. The Fuji photo papers use a traditional photographic printing method. Here, panorama layflat binding reduces the fold to a minimum, ideal for large-format photographs on double-page spreads. No disturbing folds interrupt the viewer’s eye. It doesn’t begin with the designed content; the discerning class should be unmistakable from the very first page. The cover gives the first impression of style and character. With a high thickness of 3mm and a choice of matte or glossy finishes, the sturdy hardcover of the WhiteWall Coffee Table Book immediately conveys the elegance and exquisite feel of a luxury art book. The free design options for the cover allow your creative ideas to run wild, forging a truly unique object. WhiteWall also offers a standard choice of inner cover pages for photo paper, and front cover paper for inkjet printing. Choose to be modern and stylish in white, or classically elegant in black.

Three pathways to perfection At WhiteWall, there are three routes you can take when designing your coffee table book:

1 Use the browser on This practical, brand- new solution means your book project can be viewed and edited from anywhere – with a storage time of 90 days. In addition, this cloud-based option lets you share the book with friends or clients during the drafting process.

2 WhiteWall’s new downloadable software for Windows, Mac and Linux is specially developed for creating extensive book projects. With myriad features, as well as a wizard function, this software brings together a user- friendly application with the full range of design options.

3 Design books personally with your own software. Then, order your individually created coffee table books via a print-ready PDF upload at WhiteWall. This feature offers full flexibility, as it is designed for programs including Adobe InDesign – with many templates to download.

14 Photography News | Issue 99

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