73 OVER THE TOP FilmStruck
OUTLET STORE Knowing that there was an audience for niche and classic content encouraged rights holders to restore these titles specifically for Criterion release
And, most importantly, if the Warner Bros. or Disney or even the Criterion Collection, go out of business, the customer’s ability to watch any of those movies will be unaffected. It’s not likely there’s be a return to physical media. The world already has enough plastic. But there’s something to be said for giving the customer perpetual access to a product, ensuring that they have a good experience, regardless of what issues the content provider may face. Th FilmStruck story is continuing to unfold. Realistically, Criterion is not likely to be homeless online for too long. And its titles are still available singly via the official site. But we should all take note that when we hold rights for content, we also hold the responsibility for the customer’s experience – and their goodwill.
WHENWE HOLD RIGHTS FOR CONTENT WE ALSO HOLD THE RESPONSIBILITY FOR THE CUSTOMER’S EXPERIENCE – AND THEIR GOODWILL
Those numbers don’t compare to Netflix’s digital subscribers, of course, which now approach 120 million. However, you’d think that the DVD numbers might be higher, given that the DVD subscription is a superior service. Yeah, you heard me. It’s a superior service. The Netflix streaming offering tops out at about 6000 titles, and this number is
getting smaller and smaller as Netflix pivots towards its own original content. The Netflix DVD service offers something around 100,000 titles – and these include a lot of films from the Turner Collection as well as the Criterion Collection, and literally thousands of other movies that aren’t easily available on any streaming platform.
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