MARC RISBY, BOXER SYSTEMS: What will they be like in three years? Ten years is a lifetime in technology. Being prepared by building platforms and keeping systems flexible and open to change is the best we can do to provide the best options for the near-term and adaptability for the longer-term. JONATHAN SOLOMON, IBM ASPERA: Cloud services for media will be fully matured within ten years. An overwhelming majority of linear playout channels will originate in the cloud, though linear channel counts may reduce overall as VOD-only channels become more profitable. We may see the emergence of a new cloud provider that’s media-centric and priced accordingly. Live channels, including sports, news and commentary, may play out commercials and graphics from the cloud, allowing for hyper-local or hyper-personal viewing experiences and real-time audio and text translation – some of which can be done today. With fully interactive platforms and devices, cloud services and playout will be customised for each user. To prepare for this future, you should use non-proprietary interfaces and sources wherever possible, use direct APIs rather than custom code when interfacing with third-party software – and use an API translator to output the correct API to the destination. THANKS FOR YOUR HELP! COME VISIT US FOR THE OSTRICH RACINGWORLD CHAMPIONSHIPS IN 2020! 39 ROUND TABLE Broadcasting In The Cloud
JONATHAN SOLOMON, IBM ASPERA: The best strategy is to start from the ground up. See it as a greenfield project and find a best-of-breed solution that works natively in the cloud. Spread the love by using more than one cloud provider and more than one data centre. Ensure you plan your distribution and ingest models and allow for scaling. Evaluate the total cost of ownership per data centre and provider. Finally, consider how artificial intelligence and machine learning can help with programming. RAY THOMPSON, AVID: Cloud playout depends on scale, stream destination, bit rate and protocol. This requires some level of transcoding and/or unwrapping and re-wrapping of content on the fly, particularly for live feeds. Graphics support is important along with the ability to play back a sequence that is made up of multiple media formats, such as SD, HD and UHD. A simple management interface that can be accessed and managed via a web browser will also be critical. FREETV: HOW CAN CLOUD SERVICES HELP US IN ANALYSING AND IMPROVING OUR AUDIENCE ENGAGEMENT? KARL MEHRING, GRASS VALLEY: There is increasing pressure on broadcasters to deliver more immersive fan experiences on digital and linear formats. Providing numerous channels of event coverage is a strong way for the cloud to enable increased engagement among a broadcaster’s viewers. The Olympics is a prime example of this. There are separate, dedicated channels for swimming, cycling, track and field, and many more events, giving viewers a rich selection of related genre channels to choose from. MARC RISBY, BOXER SYSTEMS: Cloud services can provide incredibly useful statistics, allowing truly ‘data-driven’
business decisions to be made. In this case, you own far more of the delivery chain and your utilisation of the cloud platform can be analysed down to a minute, highly detailed level to fully understand your viewers. Traditional ratings systems can’t come close! JONATHAN SOLOMON, IBM ASPERA: The amount of data available for analysis is huge. Each view on an app can be tracked down to the (sub) second of viewing time, location and level of interactivity. This data can be analysed as quickly as you’re willing to pay for. For example, you can integrate AI into your audience analytics to quickly analyse vast amounts of complex data. FREETV: WHAT WILL CLOUD SERVICES BE LIKE IN TEN YEARS? WHAT CAN WE DO NOW TO BE READY FOR THOSE INNOVATIONS? CRISTIAN LIVADIOTTI, WILDMOKA: Nobody can precisely predict how cloud services will evolve, especially in such a long timeframe, but there are some trends which are certain and visible already. The cost of cloud is going down, making it more and more viable across segments, including for 24/7 usage. Connectivity limits are going away, making remote production easier. The reliability of cloud platforms will improve a lot too, but until then, fail-safe mechanisms and tight supervision are necessary. KARL MEHRING, GRASS VALLEY: The move to the cloud will be a slow and sometimes laborious task. There isn’t necessarily a need for broadcasters to immediately migrate all of their processes and workflows to the cloud. Such a move would decommission valuable hardware or could interrupt their primary revenue- generating operations. A more practical approach would be to adopt cloud-based processes over time.
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook