36 ROUND TABLE Broadcasting In The Cloud
JONATHAN SOLOMON, IBM ASPERA: Cloud origination is definitely the way we’re heading, especially when it comes to playout channels. There’s still a way to go when it comes to live production, but it can be supported. Today, most solutions are ‘lift-and- shift’ technologies, which means existing solutions running in the cloud – sometimes even on proprietary hardware. cloud-based going forward. In today’s media environment, you can set up a channel in 20 minutes and broadcast live content anywhere via the cloud to any device right away. Depending on whether your channel is delivering both traditional OTA and digital content across multiple platforms will decide if your strategy should follow a cloud-based approach now or a hybrid approach that migrates to the cloud over time. If your station is going to offer live news or sports content that will include talking heads, a studio will need to be part of the solution as well as graphics. Fortunately, using IP technologies for contribution, distribution and internal networking is a hybrid approach that can be implemented as soon as possible. FREETV: WHAT OPPORTUNITIES CAN CLOUD PRESENT FOR PRODUCTION AND OUR IN-STUDIO WORKFLOWS? CRISTIAN LIVADIOTTI, WILDMOKA: One is always having an up-to-date investment. CAPEX investments used to be amortised in five years. This is not RAY THOMPSON, AVID: More and more broadcast services will be
CLOUD-ONLY SOLUTIONS CAN HELP IMPROVE BROADCASTERS’ BUSINESS AGILITY – AND THEIR ABILITY TO TELL POWERFUL STORIES
But even though the climate of our industry today is more focused on and encouraging of cloud-based solutions, the cloud doesn’t have to be the answer for all broadcasters just yet. An overwhelming majority of our solutions, for instance, are still installed at our customers’ premises. When it comes to production and workflows, many of them are looking to a cloud future, but acutely understand the magnitude of a transition that would involve. A ‘slow and steady’ approach is absolutely a wise course of action. MARC RISBY, BOXER SYSTEMS: Cloud offers options to burst for additional capacity or allow you to make a system available for short-term use – like for covering my favourite, the growing sport of ostrich racing. JONATHAN SOLOMON, IBM ASPERA: Production can take place anywhere, whether in-studio or on location, while vision and audio mixing and production can occur in the cloud, using only the resources needed for that particular event. There are readily available solutions that enable live contribution with minimal delay and allow sources to be synchronised. Remote camera and audio contribution already exists, and most production systems can be controlled remotely via networking as long as there is connectivity
true anymore, when we look at the pace of evolution in the digital world. Obsolescence is now coming faster, requiring re-investment earlier, and ultimately impacting the viability of CAPEX models. The second is elasticity. When dealing with peak and average resource consumption, it’s nice to be able to adapt the cost to the consumption. When a media company deals with events, such as football where suddenly you can have ten to 20 matches at the same time, the number of parallel live events can vary a 100-fold. Some of our customers are using our systems with this kind of varying capacity. When using on-premise CAPEX systems, you have to plan for the max, and deal with an investment that is only 10% used on average. You also have unlimited capacity. Thanks to cloud, you can suddenly, for a very short term, rent a huge infrastructure and cope with large capacities that would make no sense in CAPEX investments. KARL MEHRING, GRASS VALLEY: Beyond cost-effectiveness, the flexibility to scale on demand is one of its biggest opportunities. Since cloud systems have a very fast time-to-market, they can be flexibly, rapidly deployed when there is a surge in demand for any particular content.
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