33 CLOUD FOCUS Wildmoka
but as a way to automate tasks that are not creating value, to allow editors to focus on what they do best which is to tell the story and create emotion. They should not spend time cropping content to square, or deciding when the action starts and ends, or typing the name of a player. They should be spending their time in storytelling. “For us, automation and AI is more of a toolbox to make the process of content creation more efficient and faster. We don’t trust in complete automated production, because the storytelling element is so important.” SPORTS PRO OTT SUMMIT Wildmoka is participating in this month’s Sports Pro OTT Summit in Madrid, Spain. The company is host to a panel discussion entitled ‘Repurposing and monetization of live sports content for digital channels’. The company will be onstage with Eric Black from NBC Sports and Sébastien Audoux of Canal+. The two broadcasters will represent different takes on digital content.
CRISTIAN LIVADIOTTI “We have a lot of activity in news and in entertainment – basically everything live”
NBC Sports looks to use highlights and digital extras to increase the monetisation of its sports content, while Canal+, a pay TV service, might use social and digital channels for subscriber recruitment. The discussion will look at the different formats for different digital platforms and how to produce those formats efficiently.
Black will talk about the major sports events NBC Sports worked on this year, including the Olympics and the FIFA World Cup and how Wildmoka was used to distribute content across online channels. Canal+’s Audoux will look at using video on social platforms to increase subscriber retention and recruitment.
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook