FEED Issue 09

19 ADVERTISEMENT FEATURE AWS Elemental

package or MP4 outputs, storing those on Amazon S3 or serving them on Amazon CloudFront or other CDNs. All of that is completely invisible from a customer perspective. It’s orchestrated by an API layer we wrote on the Amazon Elastic Container Service for Kubernetes (Amazon EKS). We’re using multiple elements of the AWS ecosystem to connect all of these parts together.” CAPTURE EVERYWHERE Karim recognizes that for many parts of the world “mobile first” is the preference, and Frankly works to accommodate that. Right now the company is looking at standards- based encoders such as LiveU and other cellular bonding vendors that can push content to the cloud. No matter where the source is, or what device it is captured on, each new content stream appears as a unique channel in the Frankly CMS. “The great thing about the cloud is that it’s completely elastic. Depending on what the customer has signed up for, they can have multiple channels of video coming in at the same time. We have a dashboard that displays all of the channels, and we’re recording them all in the cloud. Through the web-based CMS, they can clip out and highlight what they want and publish it to all of their endpoints.” “Our goal is to create a channel management system in the cloud. When customers are working with their current broadcast channel, the idea of restreaming it is just the first step. But the next step for this architecture is to allow them to control all aspects of channel programming in the cloud.”

our web-based CMS.” Building the new service on top of AWS Elemental’s platform allows Frankly to easily migrate their customers to the cloud to help them better monetise their content and services. CLOUD TOOLS TAKE OVER For the last year, Frankly has focused on building a codebase on the AWS Cloud and is currently testing it with customers. The new workflow allows certified appliances to transmit into the cloud and then control the content through the Frankly Producer web-based CMS. Once the video signal is captured in the cloud, it is fed through AWS Elemental MediaLive for video processing. It is then made available on the AWS Elemental Delta video delivery platform where it is optimized for monetization, management and distribution across internal and external IP networks. AWS Elemental Delta, which offers frame-accurate editing, records a buffer that customers immediately access through the CMS. Using Frankly Producer, customers manage, store and archive the content in Amazon S3 or use AWS

Elemental MediaConvert to create video- on-demand content for broadcast and multi-screen delivery at scale. “Customers very simply choose a particular show that they want to edit, pull out clips or other assets, and publish those on their websites or apps,” explains Karim. “In the background, we are using AWS Elemental Delta features to export an HLS

Frankly’s legacy workflow (right) has been turned into a flexible and highly configurable channel management system (above) using AWS Cloud WORKFLOW TRANSFORMATION:

FRANKLY MEDIA VISION APPLIANCE (MVA) Capture Encoding DVR FRANKLY VIDEOSCRIBE Capture LAN/VPN

scheduling LiveToVOD Editing

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