PRODUC T I ON . HOUSE OF GUCCI
me about making a profit. As soon as you do that, you become part of the public domain.” Although Yates had exclusive access, only two ensembles are archival: one is the double G shirt and leather skirt, seen when Reggiani is served with divorce papers. The other is when she purrs “our name, sweetie”, and is aptly dressed head-to-toe in Gucci; a double G tunic and flared trousers, while talking to her husband about counterfeits jeopardising the brand’s reputation. Gaga does not repeat a single look – it’s estimated there were 60-70 outfits for her alone. Yates made around 30
Gucci archive, although those in their intimate circle have since been critical of the production. Patricia Gucci, Maurizio’s first cousin, told the Associated Press that she was “truly disappointed” by it. “They are stealing the identity of the family to make a profit and increase the income of the Hollywood system. Our family has an identity, privacy. We can talk about everything, but there is a borderline that cannot be crossed.” Scott dismissed this in an interview with Today , citing their chequered past: “You have to remember that one Gucci was murdered, and another went to jail for tax evasion, so you can’t be talking to
dresses, 20 suits, various shirts, skirts, trousers and half a dozen coats. For the runway recreations, which included the 1984 Versace and 1995 Tom Ford shows, associate designer Stefano De Nardis made everything from scratch – and this likeness to history was extended to lighting. “We very carefully watched clips of these shows to create a verbatim imitation of what they were like back then. I would even say that we did the Versace show a little better, because the lighting wasn’t as great in those days,” Wolski jests. He adds: “Everyone did their homework, but especially Lady Gaga. She watched documentaries about Reggiani, read newspaper articles – but didn’t speak with her. She was cautious that their meeting would cloud her performance, because Reggiani would have wanted Gaga to portray her in a way that would suit her. Gaga wanted to tell the truth, not make her look good.” TIME CAPSULE The film spans three decades, from the heady disco seventies, to the culturally rich nineties. It also takes place in numerous cities, including New York, Milan and Rome. Even Studio 54 serves as a hook, with Reggiani dancing under a strobe light in the trailer – it HOUSEHOLD NAME It’s not just Gucci that claim to have an iconic name. Scott, now 84, has grown into an industry giant. His upcoming project, Kitbag, will be distributed by Apple TV+, the next stage in the company’s foray into streaming
“The film spans three decades... it also takes place in numerous cities, including New York, Milan and Rome. Even Studio 54 serves as a hook”
10. DEFINITIONMAGAZINE.COM
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