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company so we had some experience as a camera maker. I’m a trained engineer and studied at the best engineering university in China. QHYCCD started a cinema camera project and I was the project leader. After two years research and prototyping, we proved it could be a viable project so we started Kinefinity as a spin-off company in 2012. QHYCCD is a shareholder, along with other investors. We don’t have any government backing. We have surprisingly few employees We have two teams, one in Beijing with 24 employees in R&D andmarketing, and another team in Shenzen working on manufacturing, supply and calibration. That group is increasing in size. There are only about 20 people there but we need more workers and line managers. Our success means we have been able to open a bigger factory to increase production. Many filmmakers decide
they want our cameras but want to start shooting with them immediately. So we need to increase production to satisfy the demand. We also needed to work on distributors around the world to give filmmakers confidence that they could get local support. That’s why we have ProAV in the UK. I don’t get involved with camera design any more My main role now is as product manager. Cinema cameras are my core product so I focus on what the product should be. I can design cameras but there are more professional designers. A cinema camera is a complicated mechanical design tomass production, all these things come into it. So we need the best professionals to focus on their area of speciality. At the beginning, I was more product. Fromhardware design, engineering design, software and
involved in product design but very quickly I focused on the management.
We use only homegrown talent We didn’t hire anyone from any other cinema camera manuacturer. My co- founder worked withme at QHYCCD and has a backround in camera design there, but the other guys don’t need to have a camera background. They are very good programmers and hardware designers. It’s important that we are able to design something from a different perspective. It’s our advantage. We canmake a camera in a totally newway. We can reach the same target as other manufacturers but do it differently. For example, our camera offers very good image quality but requires much less power consumption than other cameras. Both Terra andMavo cameras can be powered fromonly one small battery so the body can be stripped down and used as a very small package.
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WINTER 2018 PRO MOVIEMAKER
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