ADVERTI SEMENT FEATURE | G -TECHNOLOGY
When you’re on a hectic location shoot involving several cameras, you need a straightforward backup solution. Enter G-Technology’s new Pro SSD range... THE NEED FOR SPEED
T he modern commercial filmmaker is likely to find themselves regularly on the road, tackling large-scale jobs that could involve everything from handheld cameras through to gimbals, drones, B-cameras and everything else in between. All the time the pressure is on to stay organised and achieve ongoing backups of every bit of footage in the field – knowing that one slip could lead to disaster. For seasoned filmmaker Nino Leitner it’s all in a day’s work – he learned early in his career that time spent at the end of the day downloading everything to multiple backup discs was just part of the job. It was a tedious task; the huge files associated with shooting in 4K could take an age to transfer to traditional drives, and someone had to be there at all times to change cards and make sure everything was going smoothly. “Not so long ago this procedure could drag on for hours,” says Nino. “Now, the SSD has come of age and it’s signalling a big change in the way we work. Whereas once they were prohibitively expensive and didn’t
have the capacity to suit our needs, now the latest Pro SSD range from G-Technology is within the budget of many professionals and it’s revolutionised the way we do things, making life on the road so much simpler.” ON THE ROAD Nino has just finished an extensive shoot in Italy and Switzerland, undertaken on behalf of a Miami-based real estate company, the aim being to throw a spotlight on the quality of some of the bespoke accessories that will be going into the company’s properties. The end result is a film destined to be shown to the company’s potential customers, to give a behind-the-scenes feel for the luxury they’re buying into. “It was such a varied job that we had to come at it from all angles,” says Nino, “using a wide variety of cameras such as a Sony A7S, a Canon EOS 5D Mark IV and my Mavic drone to meet the brief. Given the fact that we were predominantly shooting with Sony FS7 cameras that were outputting in 4K, using a high bit rate ProRes 4444 codec, we had to have storage that could
cope. We also needed something that would be considerably faster to download to than a hard drive on a laptop, and there was, of course, a need for the drives themselves to be totally reliable and capable of taking the kind of knocks that happen on location.” The freshly arrived G-Technology range of professional-grade SSDs ticked all the boxes and provided solutions at every level, whether for immediate backup in the field or an end-of-day download to a bigger device in the peace of a hotel room. Facing a shooting schedule that involved nearly two weeks away from base, and aware of the vast amount of footage they were going to produce, Nino and his team took all three of the products in the G-Technology Pro SSD range with them. ABOVE Nino Leitner’s shoot for a big US client was the ideal test for the new suite of G-Technology SSDs .
22 DEF I N I T ION | SEPTEMBER 20 1 8
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