CONCERTS AND TOURING
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LED screens were used on either side of the stage to stream live footage of Lana Del Rey’s performance
Holographic technology has an increasing presence in live music, bringing living and deceased musicians on stage
“We did some previsualisations,” continues Kerens, “looking at different ways of doing the wraparound of the on-stage screens and projection studies for how we would light up the house with projected content.” Creative Technology’s adaptability enabled additional holographic projection and LED elements. “We helped the creative team and talent execute the show they had so carefully designed.” Lipson and Del Rey planned the tour’s look, parsing pictures of homes across America and noting their architectural similarities and differences. They landed on a blue and green house that looked lived-in, decorated with vintage pieces – like a rocking chair, lantern and rake – accessorising the porch and lawn. The house’s front steps led all the way to a short catwalk with a splash pool at the end, while willow trees and a white trellis adorned either side of the stage. Lipson and his team at Stufish designed the staging so that it was
fully functional – as it would be in a Tennessee Williams play, perhaps. Del Rey and her singers and dancers could move freely about the property, going inside the house and even onto the roof. The lights, supplied by Christie Lites and designed by Koop, could be flipped on or off, flickering with the music at times, while the backdrop revealed a starry night sky, a thunderstorm or a cloudy haze. Rotating lamps lined the stage’s edge, and LED screens on either side streamed live video footage. MILLION DOLLAR MOVES As per Chelsea Fearnley, head of marketing and brand at Motion Impossible, this video content was captured and fed to ‘those huge LED screens that now dominate modern gigs’ by the camera movement company’s Agito modular dolly system, which proved to play a pivotal role during the UK and Ireland Tour 2025 . “Without it, the fans in the nosebleeds would’ve
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