TR Warszawa is continuing to collaborate with Insys VT in expanding its VOD and live content offerings, and has begun brainstorming an app to provide mobile device access to content.
WE ENCOURAGE PEOPLE TO PARTICIPATE DIGITALLY IN KRAKÓW’S CULTURAL EVENTS THROUGH THIS PLATFORM
INVITATION TO KRAKÓW About 250km south of Warsaw,
Insys Video Technologies is helping boost the cultural life of Kraków. The KBF (Kraków Festival Office) was founded in 2000, when the region was named European City of Culture. The organisation brings together civic, artistic and academic communities. To expand its mission, KBF launched a video service, accessible through browsers and mobile devices. The result was Play Kraków, providing on-demand performances of all kinds – from jazz to classical, to movies, children’s programming and streaming of festivals, events and lectures. KBF needed a cost-efficient solution, but one that could scale according to demand, or allow for big fluctuations in viewer numbers. Insys VOD also enables recommendation and personalised content promotion. “The events organised in our city are open to everyone,” says KBF director Izabela Helbin. “But if music, literature, theatre or movie enthusiasts will not be able to come to Kraków, we encourage people to participate digitally in our cultural events through this platform.”
produce than livestreamed events, the theatre has found a new source of revenue. Using the OTT solution, people from all over Poland can access TR Warszawa’s filmed productions, and the theatre can expand its reach and monetise content much more than through traditional sales.” The cloud allows TR Warszawa to be very flexible in its approach – an
essential quality for business success in these uncertain times – while also avoiding large, up-front costs. “A cultural organisation or startup doesn’t have to invest a huge amount of money to buy hardware,” says Seweryn Biegański, presales engineer at Insys VT. “The cloud is cost- effective. You pay only for what you use, and have potential to expand.”
REVENUE STREAMS
Theatres were able to offset losses with VOD
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