a pre-event, designed to drum-up support for the fledgling organisation prior to its official inaugural launch in October, the September conference brought together heavyweight technologists and companies to present their findings and aspirations, in the quest for greater efficiency and sustainable practices. Among those were Akamai, Intel, Ateme, Netint, MediaMelon, Blackbird and Vimond, along with the likes of the Streaming Video Alliance and the newly formed CDN Alliance. DEFINING SUSTAINABLE PRACTICES The two-hour session was kicked off by Dr Daniel Schien from the University of Bristol, who talked about the complex issues around ICT and defining how to measure sustainable practice. Finding a common language and standards for success is essential for coordinating a response to the carbon catastrophe. Schien worked with his colleague, Professor Chris Preist (read our interview with Preist in the February 2020 issue), on continual research about the energy footprint of media, consulting with media organisations like the BBC and The Guardian .
As an academic, Schien said to the industry professionals present: “You know so much more than I do about this. I don’t want to pretend that I’m an expert on streaming media. But I do know a bit about the environmental impact of digital services. And one thing that many stakeholders are interested in, is the environmental impact of streaming.” Able to bring objectivity and analysis to the discussion, Schien cited a 2021 paper from Lancaster University (‘The climate impact of ICT: A review of estimates, trends and regulations’), which estimates the ALL THE PROCESSES MUST BE TAKEN INTO ACCOUNT TO UNDERSTAND THIS END-TO-END FOOTPRINT
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