GREENLY
CEO: ALEXIS NORMAND COUNTRY: FRANCE STARTED: 2019
What’s your origin story? While working at eHealth tech company Withings, I realised that gamification could be a good way to change behaviours. Why not apply this to carbon emissions? We launched a free mobile app to help people estimate their carbon footprint and make more sustainable choices. The app helped us raise awareness, with more than 50,000 users. We then opened our automatic, personal CO2 calculator as an API. As banks became more aware of their societal role, they integrated Greenly into their mobile apps. We partnered with BNP Paribas, Tink, Pixpay and more. Today, millions of bank customers can become actors in the energy transition, by monitoring their personal carbon footprint. At Greenly, we estimated that with simple changes – such as green mobility or lower meat consumption – everyone could reduce their carbon footprint by ten to 20%. deployment of its B2B SaaS and shift its focus specifically on SMEs. Indeed, pressured by the US Green New Deal and new ‘EU taxonomy for sustainable activities,’ all businesses must manage their emissions – yet SMEs remained the missing link. This is where Greenly comes in: fresh with new capital, we will make carbon footprint tracking even simpler for SMEs. What are you working on? We recently raised $3m to accelerate the One of Greenly’s key innovations is to automate carbon analytics, using data accessible through APIs – namely accounting data or billing information from large GHG emitters. Greenly has developed an AI-powered analytics and recommendation engine to suggest practical ways to reduce emissions. For example, less carbon-intensive alternatives to suppliers. On the Greenly app, companies can train on fundamentals of corporate climate strategy. They benefit from gamifying carbon reduction initiatives through in-app challenges. Greenly complies with all international standards (CDP, GHG and TCFD).
What’s next? Greenly aims to set a new standard in the emerging field of automated carbon impact analysis! It makes carbon accounting easy and intuitive, helping companies of any size on their journey towards net zero emissions – through a 360 solution that provides carbon tracking, sustainability strategies and advanced AI-based tools. Each company should play their part in the fight against climate change. With this in mind, we aim to expand globally, work with more organisations and accelerate the vital transition to a low-carbon economy. If you could have anything right now, what would that be? Greenly is already being used by companies such as Gorgias, Outsight, Payfit and Swile. We need to strengthen our position in France to conquer the American market and go fully global. This requires raising funds. Combating climate change has entered the mainstream; corporate and venture capital investment in climate technologies is on the rise. Now, billions are pouring into the business of decarbonisation: the market of emission management will reach an estimate of $15bn to $26bn in the next five years. We are confident that Greenly will succeed – and help carbon tracking become a standard to reach zero emissions.
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