CEO: JJ PARKER COUNTRY: US STARTED: 2021 SCREENWEAVE
What’s your origin story?
I’m JJ Parker, CEO of Screenweave LLC. The company was born out of Tightrope Media Systems, which for more than two decades has been developing software
managing, presenting and delivering video to consumers, via OTT platforms and mobile apps. Screenweave allows organisations to quickly launch and manage their own branded video channels on iOS and Android mobile devices – and on OTT platforms including Roku, Apple TV, Amazon Fire TV and Android TV. Screenweave gives users all the power and convenience they need to distribute and promote their content, with ‘add once, available everywhere’ efficiency. Put the material into Screenweave, and it’s automatically available on all the different OTT and mobile platforms. They can publish content as customised channels within the standard Screenweave-branded OTT and mobile apps, for no additional charge – or upgrade to their own fully custom-branded, dedicated apps for a modest design fee. What’s next? With the public release of the Screenweave platform imminent (we’re in beta testing as I write this), the next major step is in sales and marketing. From a product perspective, we have a lot of expertise building video management software, and want to bring the best concepts we learned developing Tightrope’s Cablecast to Screenweave. Now we have core apps and functionality done, the upcoming stage is to really apply the unique insight we have into large content-library management. If you could have anything right now, what would that be? It’s all about building brand awareness. While there are a lot of benefits to forming Screenweave as a new company, separate from Tightrope, one challenge with that approach is starting over to build brand equity and name recognition. I do appreciate this opportunity to help get our story out there!
to help broadcasters manage operations of their television channels. Over the years, it expanded to include online streaming at TV stations, mobile and OTT initiatives – we developed functionality for managing content across all these platforms. Recently, we have seen a demand for similar content management capabilities in other organisations, such as schools, government agencies, businesses and houses of worship. Institutions that want their own custom-branded video apps, on OTT and mobile, discovered that it was really hard to do – lots of elements are needed to bring everything together. Forming Screenweave as a separate company lets us leverage our rich experience, while focusing on the unique needs of establishments for whom video is simply a powerful communications medium, rather than their core business. What are you working on? We just unveiled our first solution – the self- named Screenweave content publishing platform. It’s a complete, cloud-based SaaS solution for
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