FEED WINTER 2021 – Newsletter

DREAM TEAM Editing can begin while the camera is still rolling

A PORTAL FOR ALL SEASONS The simplicity and flexibility of the new solution is likely to be a boost for many content businesses. C3 Portal brings remarkable features and benefits for broadcasters involved in news production, and creators of a wide range of content genres. It is already geared to the needs of news production, building on Sony’s vast expertise in supplying diverse kinds of organisation around the world. “We have a lot of experience in the area of news, and we know what those customers are looking for – but we’re not limiting C3 Portal to just news production. This is going to expand to all sorts of areas. You could be shooting weddings, for example, and now you can get this material

out directly, able to turn it around so people can watch it right away.” Odza is also seeing new opportunities in sports production. The possibility of having elements like a post-game interview camera operated completely remotely, with the camera controlled entirely from an editing suite using C3 Portal, is real and exciting. “There are many avenues we can explore. We think, because of its easy set-up, using the C3 Portal is going to feel very natural. “It’s going to be an important part of Sony’s professional services. It will sit within the whole ecosystem, alongside Sony Hive, Media Solutions Toolkit and Ci. C3 Portal is a gateway to all of these other software solutions and cloud services,” he concludes. Version 1.0 of C3 Portal is now available. Users can opt for licences found through Sony sales channels that adapt to their requirements, including numbers of users, data service and AI capability. Further development will see the support of other Sony cameras and advanced features. C3 Portal will have a tiered price structure, based on time used and features required.

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